Five Reasons Social Media Is Essential For SEO

What does social media provide in terms of SEO? At MWI, we get lots of questions from our the current and potential clients. Social media is rapidly growing channel for marketing that most companies have only started to take advantage of over the last couple of years, yet it's vital to take advantage of it in particular if you're putting efforts in SEO. While the benefits of using social media are not immediately apparent, they're vital for SEO aid. Below are five reasons why social media is important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for quite some period of time. Social engagement occurs when users like, share or share tweets about a piece of content. A piece of content with more social engagements will be able to show more social signals. Search engines measure these social signals, and then use them as a quality factor when ranking the content. It's a way of evaluating what content is popular with users over what their automated algorithm determines to be of good quality. If an article has a high amount of social engagement it will be immediately identified.

2) Link Building
There are no more days of going out and alexa ترتيب المواقع soliciting websites to add links to yours. Google's Panda/Penguin algorithms have forced SEOs to build links in by using the traditional method of creating quality content that is relevant. How do you get in touch with sites who are willing to link to your content , if asking them directly is thought to be an "unnatural" link building practice? Social media can help. Social media allows you to share your content with people who are willing to link to your content, if it is worth linking to. Those people will also share your content with their networks, further increasing the influence of your content.

3) Content Amplification
You could create any excellent content you'd like to, but it won't gain an enormous amount of attention without amplification. Marketing via email can be great method to boost the content you create, but it won't get to those on your marketing list. Social media enables you to expand your reach with your content. If you share your content with your followers, they'll spread it to their own followings If they are satisfied with the content. This will cause them to be able to share it with their followers, further increasing your reach. In return, you will gain many relevant visitors such as inbound links, social signals and brand awareness All of these are used by search engines in determining the quality of your content.

content amplification lifecycle

4) Brand Sensibilization and Brand
Search engines use brand reputation and image to assess the quality of your site and how trustworthy it must be for their ranking algorithms. Social media helps to build brand awareness and increases the quality of the quality of your content. Google refers to this as co-citation. These co-citations can be developed by using social media to boost Google's credibility and aid in branded searches.

5.) Social Indexing
Search engines have been indexing the social media pages for some time now which means that they show up in results pages for search engines. This allows your business to show up on search results when you type in branded search queries on more than the site of your business. It's even more effective. Tweets that were individual from Twitter were once searchable and included in search results. This enabled your content to rank higher on searches. It was temporary, however it ended and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.