5 Reasons Social Media Is Important For SEO

What do social media platforms provide in terms of SEO? MWI gets this kind of information frequently from current and prospective clients. Although social media has been a growing channel for marketing in recent years, the majority of companies have not yet started to benefit from the potential of it. This is especially important when you're investing in SEO. Setting up and managing social media accounts is important for supporting SEO efforts, although the benefits may not be immediately apparent. Below are five reasons why social media is crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for some period of time. When people share content via Twitter, Facebook or comment on the content they like it is referred to as a social engagement. The more social interactions a piece of content receives, the more social signals it will bring to your site. Search engines measure the social signals they receive, and use it as a quality factor when ranking content. It's a way to measure what content is popular with users in comparison to what their algorithm determines to be top-quality. A piece of content can be quickly indexed whenever it's attracting a significant amount of engagement on social media.

2) Link Building
Long gone are the days of going out and asking for websites to link to yours. With the emergence of Google's Panda and Penguin algorithm SEOs have to build links by hand - create high quality content that is linked-worthy. How can you get your content to websites that will link to your content, when the request is thought to be "unnatural"? Social media can help. Social media enables you to present your content in front of relevant audiences that may be attracted to link to it if it's worth linking to. These people will spread your content among others and increase your reach.

3.) The amplifying of content
You can make all the high quality content you want however, it will not get significant traction without the aid of amplification. Email marketing is an excellent method to amplify the content, but it'll only reach those in your database of marketing. Social media lets you reach new audiences with your content. After you have shared your content, the people who follow you will also be able to share it with their followers if they find it useful. The people who share it will share your content with their followers, increasing the reach of your content. In return, you will gain many relevant visitors, inbound links, social signals , and brand awareness All of these are utilized by search engines in determining the quality of the content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines can use brand name and reputation to determine the credibility of your website and how trustworthy it must be within their ranking algorithms. Social media can help build brand awareness and increases the quality of the content you publish. This is what Google calls a co-citation. These co-citations can be built via social media in order to increase Google's trust and assist with the search engine's branded searches.

5) Social Indexing
Search engines have been indexing social media accounts for a few years now so they can now appear in search result pages. This allows your company to be displayed in search results for branded search queries that are not limited to just your company website. It's even more effective. Tweets that were individual from Twitter were once indexed and included in search results. This allowed your site to rank higher in the search results. It was temporary, however, and شراء لايكات فيسبوك Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.