Five Reasons Social Media Is Essential For SEO

What exactly does social media have to have to do with SEO? MWI receives this information a lot from prospective and current clients. Social media is a rapidly growing channel for marketing that most companies have only started to take advantage of over the last few years, however it's essential to utilize it - especially if you're investing funds into search engine optimization. Making and managing social media accounts are extremely essential to aid in SEO efforts, though the benefits of social media aren't always obvious. Here are five benefits of social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online conversation as part of their ranking algorithms. Social engagements occur when people like, comment, share, or tweet about an article. A piece of content that has more social engagements is likely to have more social signals. These social signals are used by search engines to rank the content. It's a method of determining what content is popular with users and what their algorithm determines to be of high quality. If something has a high amount of social engagement the content can be indexable.

2) Link Building
It's long gone from the moment when you could simply go out and ask for hyperlinks from other sites. With the emergence of Google's Panda and Penguin algorithm, SEOs are forced to do link building the old fashioned way and create content of high-quality that is linked-worthy. How can you get your content to websites who are willing to link to your content, if asking them directly would be considered "unnatural"? Social media is the solution. Social media lets you present your content in front of people who are interested and could be influenced to link to it should it be worthy of linking to. People who be able to share your content with other people and boost your authority.

3) Amplification of content
No matter how top-quality your content is, it won't gain traction without amplification. Email marketing can be an effective method to increase the reach of your the content you create, but it won't get to those on your marketing list. You can reach new audiences through social media. If you share your content with your followers, they'll be sure to share it with their own followers If they are satisfied with the content. This will cause them to share it with their following to increase your reach. You'll also get relevant traffic, inbound linking, social signals, and brand awareness These can be used by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines can use brand identity and awareness to determine the quality of your site and how trustworthy it needs to be when they rank it in their algorithms. Aside from amplifying your content social media also aids in to increase awareness of your brand. Google refers to this as co-citation. These co-citations can be developed via social media in order to increase Google's trust as well as aid with branded searches.

5) Social Indexing
Since search engines are able to index social media profiles these profiles are now showing as search results. This allows your company to be displayed in search results that include branded search queries , which is more than just your company website. However, it's even more than that. Individual tweets on Twitter were at one time indexed and displayed in search results, too giving another opportunity to ensure your content's ranking in the search results. The program was only temporary, شراء متابعين تويتر however, and Google removed it after few months. Google will once again show tweets in search results, شراء متابعين تويتر so it's important to leverage it for getting your content ranked.