5 Reasons Social Media Is Essential For SEO

What the heck does social media have to relate to SEO? At MWI, we get this a lot from potential and current clients. Social media is an incredibly expanding marketing channel that many companies have only started to take advantage of over the last few years, but it's vital to take advantage of it particularly if you're investing resources into SEO. Creating and managing social media accounts are extremely crucial to support SEO efforts, although the benefits may not be immediately apparent. Below are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for some time now. If people tweet, share, like or comment on an article that is known as a social engagement. A piece of content that has more engagements on social media will be able to show more social signals. Social signals are utilized by search engines to rank content. This allows search engines to decide the content that people are most interested in and also what they consider to be top-quality. Content can be quickly indexed if it's receiving a lot of social engagement.

2.) Link Building
It's been a long time when you could make a request for hyperlinks from other sites. Google's Panda/Penguin algorithm has forced SEOs to build links by using the traditional method of creating good quality content that is pertinent. But how do you reach websites that are willing to link to your content if you ask them directly, which is an "unnatural" link building method? Social media is the solution. Social media enables you to put your content in front of people who are interested and could be in a position to influence them to link to your content if it's worth linking to. People who share your content with their networks which increases the power of your content.

3) Content Amplification
It doesn't matter how high-quality the content you publish, it's unlikely to gain traction in the absence of amplifying it. Yes, email marketing is an excellent method to amplify content, but it'll only be able to reach people who are in your database of marketing. Social media enables you to connect with new audiences through your content. If you share your content, your following will also connect with their friends if they find it useful. They will also share your content with their followers, thereby increasing your reach. In return, you gain lots of relevant traffic including inbound links, social signals and brand awareness - all of which are used by search engines to assess content quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines may use your brand's name and reputation to determine the credibility of your website and how trustworthy it should be within their ranking algorithms. Apart from boosting the quality of your content, social media also helps to increase awareness of your brand. Google refers to this as co-citation. Making these co-citations with social media will help improve Google's trust and confidence in your website as well as helping by using branded search terms.

5.) Social Indexing
Since search engines are able to index social media sites and display them up in search results pages. This lets your brand appear in search results for your branded searches on more than just your company website. This gets better. Individual Tweets from Twitter were previously indexed and appeared in search results as well providing another method for شراء ساعات مشاهدة يوتيوب your website to be ranked in search. It was only temporary for a few months before Google decided to discontinue it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.