5 Reasons Social Media Is Important For SEO

What the heck does social media have to relate to SEO? MWI receives this information a lot from both current and potential clients. Social media is a rapidly expanding channel of marketing that many businesses have only begun taking advantage of in the last few years, however it's very important to leverage particularly if you're investing funds into search engine optimization. The creation and management of social media accounts are extremely important for supporting SEO efforts, although the benefits of social media aren't always apparent. Here are five reasons why social media is vital to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for a long period of time. When people share content via Twitter, Facebook, comment or share the content it is referred to as a social engagement. Content that has more engagements on social media will have more social signals. Search engines look at these social signals and then use them as an index of quality when ranking content. This is a way for search engines to know the content that people are most interested in and also what they consider to be high-quality. If something receives lots of social interaction It can be quickly indexable.

2.) Link Building
It's past the time when you could go out and ask for hyperlinks from other sites. Google's Panda/Penguin algorithms have compelled SEOs to build links the traditional way: create good quality content that is pertinent. How do you reach websites that will link to your content, when the request is considered "unnatural"? Social media is your solution. Social media allows you to post your content and share it with appropriate audiences that are willing to share it with others, should it be worth linking to. Those people will also connect your content to their network which increases the power of your content.

3) Content Amplification
The quality of your content is, it's unlikely to achieve much success until you amplify it. Sure, email marketing can be an excellent method to amplify content, but it will only reach those in your marketing database. You can also reach new audiences through social media. If you share your content, the people who follow you will also share it with their following if they find it useful. Then those people will share it with their following which will increase the reach of your content. You will also gain relevant traffic as well as inbound linking social signals, as well as brand awareness All of which can be used by search engines to determine content quality evaluation.

content amplification lifecycle

4) Brand Recognition and Signals
The brand's identity and reputation can inform search engines much about the credibility of your site and the extent to which it can be trusted in its ranking algorithms. Aside from amplifying your content, شراء متابعين تويتر social media also helps build brand awareness. This is what Google calls a co-citation. The creation of these co-citations via social media will help improve Google's trust in your company site, as well as aiding by bringing in search queries that are branded.

5) Social Indexing
Since the search engines index social media sites, they are now showing on search results pages. This allows your company to show up in search results that include branded search queries on more than just your own website. It's more than that. Individual tweets from Twitter were once indexed and shown in search results as well - enabling another way to ensure your content's ranking in the search results. That was only temporary for a couple of months before Google decided to discontinue the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.