Five Reasons Social Media Is Important For SEO

What does social media provide in terms of SEO? At MWI we hear these questions frequently from our current and شراء لايكات فيسبوك prospective clients. Social media is rapidly expanding channel of marketing that many companies have only started using in the past couple of years, yet it's vital to take advantage of it when you're investing efforts in search engine optimization. While the benefits of social media are not immediately obvious, they are essential for SEO support. Out of the numerous reasons you should think about social media as a part of your online strategy There are five main advantages of it to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for quite some time now. If people tweet, share, like or comment on the content, this is called a social engagement. Content that has more engagements on social media will show higher social signals. These social signals are used by search engines to determine the quality of content. It's a way to measure the content that people consider useful over what their algorithm determines to be top-quality. If a piece of content receives lots of engagement on social media, it can be instantly indexable.

2) Link Building
Long gone are the days of going out and soliciting websites to link to your site. With the emergence of Google's Panda and Penguin algorithms SEOs must build links the old fashioned way - create high quality content that is link-worthy. How do you get in touch with sites who are willing to link to your content , if asking them directly is thought to be an "unnatural" link building method? Social media can help. Social media lets you publish your content to relevant audiences who may be willing to link to it, should it be worth linking to. People who share your content with their friends and increase the reach of your content.

3.) Content amplification
No matter how top-quality your content is, it won't get much traction until you amplify it. Email marketing can be an excellent method of amplifying content but it's only going to get to those on your list of marketing contacts. Social media lets you increase the reach of your content. If you share your content, the people who follow you will share it with their following if they find it useful. Then those people will spread the word to their networks, further increasing your reach. In return, you earn an abundance of relevant traffic such as inbound links, brand recognition and social signals - all of which are used by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines may use your brand's image and recognition to judge the credibility of your website and how trustworthy it should be within their ranking algorithms. Social media helps to build brand recognition and boosts the visibility of the quality of your content. Google calls this co-citation. These co-citations are built by using social media to boost Google's trust and assist with the search engine's branded searches.

5.) Social Indexing
Search engines have been indexing social media sites for a number of years now so they can now appear in the search results pages. This allows your company to show up on search results when you type in branded search queries on more than the site of your business. This gets better. Individual tweets from Twitter were once indexed and were displayed in the search results. This allowed your site to be more prominent in searches. It was temporary, however the deal was ended when Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.