5 Reasons Social Media Is Important For SEO

What do social media platforms have to offer SEO? MWI receives this information a lot from current and prospective clients. While social media has been an increasingly popular channel for marketing in recent years, the majority of companies haven't yet begun to benefit from it. This is particularly important to consider if you're planning to invest in search engine optimization. The creation and management of social media accounts is crucial to support SEO initiatives, but the benefits of social media aren't always evident. Out of the numerous reasons to think about social media as a part of your online strategy Here are five reasons it's important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for quite some period of time. A social engagement is the time when people share, like, comment or share a tweet about content. The more social engagements a piece of content is able to get, the more social signals you send to your site. Search engines look at the social signals they receive, and use it as an element of quality when evaluating content. This allows search engines to decide what people find most useful and what their algorithms consider high-quality. If something receives lots of social interaction it will be immediately identified.

2.) Link Building
It's long gone from the period when you could just get hyperlinks from other sites. With the emergence of Google's Panda and Penguin algorithm SEOs have to do link building using the old-fashioned method to create quality content that is worthy of linking. What is the best way to reach websites that will link to your website, even if they are thought to be "unnatural"? Social media is your solution. Social media allows you to publish your content to appropriate audiences that are willing to link to your content, in the event that it's worth linking to. People who share your content with their network, further increasing the influence of your content.

3) Content Amplification
You can create all the excellent content you'd like to however, it will not get any traction without amplifying it. Sure, email marketing is an excellent method to amplify content, but it can only reach the people in your marketing database. Social media lets you expand your reach with your content. If you share your content with your followers, they will spread it to their own followings If they are satisfied with the content. These people will then recommend your content to their followers, increasing your reach. In return, you will gain lots of relevant traffic and inbound links, as well as brand recognition and social signals These are all used by search engines to judge content quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand image and recognition can tell search engines many things about the quality of your site's content and how much it should be trusted in its ranking algorithms. Aside from amplifying your content Social media can also build brand awareness. Google calls this co-citation. The creation of these co-citations via social media can help increase Google's trust in your company site, alexa ترتيب المواقع as well as aiding by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media accounts for a number of years now, which means they now appear on results pages for search engines. This enables your brand to show up in search results that include branded searches on more than just your company website. However, it's even more than that. Individual tweets on Twitter were previously indexed and appeared in search results too which gave another means to get your content noticed in search. That was only temporary for a few months before Google decided to discontinue it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.