Five Reasons Social Media Is Important For SEO

What can social media have to offer SEO? MWI gets this kind of information frequently from prospective and current clients. Social media is a fast growing marketing channel that most businesses have only begun taking advantage of in the past few years, however it's crucial to make use of when you're investing efforts in SEO. Making and managing social media accounts are important for supporting SEO efforts, even though the benefits are not immediately obvious. From the myriad of reasons you should think about social media as a part of your online strategy, here are 5 reasons why it's crucial to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for some time now. Social engagement occurs when people like, comment on, share or tweet about content. A piece of content that has more social engagements is likely to have more social signals. Search engines measure these social signals and use them as a quality factor when ranking content. It's a method of determining what content people find useful over what their algorithm determines to be of high quality. The content you've created can be quickly indexed when it's getting a lot of social interaction.

2.) Link Building
It's long gone from the period when you could just make a request for hyperlinks from other sites. Since the introduction of Google's Panda and Penguin algorithms, SEOs are forced to build links the traditional way by creating high-quality content that is worthy of linking. But how do you reach websites that are willing to link to your content , if asking them directly is considered an "unnatural" link building method? Social media is the way to go. Social media lets you post your content and share it with people who are willing to share it with others, if it is worth linking to. These people may also be able to share your content with their networks, further increasing the influence of your content.

3) Content Amplification
It doesn't matter how good your content is, it's not going to gain traction without amplification. Sure, email marketing is an excellent method to amplify content, but it'll only reach those in your marketing database. Social media enables you to expand شراء متابعين تيك توك your reach with your content. If you post your content to your followers, they will spread it to their own followers in the event that they find it helpful. This will cause them to also share it with their friends which will increase the reach of your content. You'll also get relevant traffic through inbound linking, social signals, and brand recognition All of which are used by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals
Brand recognition and brand identity can tell search engines a lot about the quality of your website as well as the degree to which it should be considered reliable in their ranking algorithms. Social media is a great way to increase brand awareness and amplifies the quality of your content. This is what Google refers to as a co-citation. These co-citations are built by using social media to boost Google's trust and help with the search engine's branded searches.

5.) Social Indexing
Since search engines index social media websites these profiles are now showing in search results pages. This allows your business to show up in search results for branded search queries on more than just your company website. It's even better. Tweets on their own from Twitter were once searchable and displayed in search results. This enabled your content to rank higher in searches. It was only temporary for a few months before Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.