Five Reasons Social Media Is Important For SEO

What does social media have to have to do with SEO? At MWI we hear these questions frequently from our current and prospective clients. Although social media has been a growing channel for marketing in recent years, the majority of businesses have yet to profit from it. This is especially important for companies that are investing in search engine optimization. While the advantages of social media might not be immediately apparent, they are crucial to SEO help. Out of the numerous reasons to consider social media as a part of your strategy for online There are five main reasons why it is essential to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major شراء متابعين تويتر search engines are using online dialogue in their ranking algorithms for a long time now. Social engagements occur when people comment, like or share a tweet about an article. A piece of content that has the highest number of social engagements will have more social signals. Search engines look at these social signals and use it as a quality factor when ranking content. It's a way to measure the content that people consider useful and what their algorithm decides is of good quality. A piece of content can be instantly indexed in the event that it's receiving lots of engagement on social media.

2) Link Building
There are no more days of soliciting websites to link to yours. Google's Panda/Penguin algorithms are forcing SEOs to linkbuild the traditional way: create good quality content that is pertinent. How can you get your content to websites that will link to your content, when the request is considered "unnatural"? Social media is your solution. Social media lets you expose your content to relevant audiences who may be willing to link to your content, when it's worthy of linking to. People who connect your content to their friends which will increase the impact of your content.

3) Content amplification
No matter how top-quality the content you publish, it's unlikely to gain traction unless you amplify it. Sure, email marketing is an excellent method to amplify content, but it'll only reach the people in your database of marketing. Social media can help you reach new audiences with your content. When you share your content, your following will be able to share it with their followers if they find it useful. These people will then also share it with their friends, further increasing your reach. In return, you gain an abundance of relevant traffic, inbound links, social signals , and brand awareness All of these are used by search engines to judge the quality of the content.

content amplification lifecycle

4) Brand Communication and Awareness
Brand identity and awareness can tell search engines many things about the quality of your website and how much it is respected in their ranking algorithms. In addition to boosting your content social media also aids in increase brand recognition. Google calls this co-citation. Building these co-citations using social media can improve Google's trust and confidence in your web page and also assist with branded search queries.

5) Social Indexing
Search engines have been indexing social media sites since a while which means that they appear on the search results pages. This lets your company's brand appear in search results for brand-related queries, which aren't restricted to your website. It gets even better. Individual tweets from Twitter were initially indexed and included in search results too giving another opportunity to get your content noticed in search. It was only temporary for a few months, until Google decided to cease using the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.