5 Reasons Social Media Is Important For SEO

What the heck does social media have to do with SEO? At MWI, we get this a lot from customers who are currently or are considering becoming clients. Although social media has been an increasingly popular channel for marketing over the last few years, many companies haven't yet begun to take advantage of it. This is especially important for companies that are investing in search engine optimization. While the advantages of social media are not immediately apparent, they're crucial to SEO support. Here are five reasons social media is important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for زيادة مشاهدات اليوتيوب (visit socialwb.com now >>>) ranking for a long years now. Social engagements occur the time when people share, like, comment on, share or tweet on a piece of content. The more social engagements a piece of content is able to get, the more social signals you can build for your site. These social signals are used by search engines to rank the content. It's a way of evaluating what content is popular with users over what their automated algorithm determines to be of good quality. A piece of content can be immediately indexed when it's getting a lot of social engagement.

2) Link Building
The days of going out and asking for websites to add links to your site. Google's Panda/Penguin algorithms have compelled SEOs to build links in by using the traditional method of creating high-quality content that is relevant. How do you reach websites that are willing to link to your content, when the request is thought to be "unnatural"? Social media is the answer. Social media lets you post your content and share it with appropriate audiences that are willing to link to it if it is worth linking to. People who promote your content to others, increasing your influence.

3.) Content Amplification
You can write all the high quality content you want however, it will not get much traction without amplification. Email marketing can be an effective method to increase the reach of your content but it will only get to those on your marketing list. You can reach new audiences through social media. If you share your content, those who follow you will spread it to their networks in the event that they find it helpful. They will then share it with their following and increase your reach. In return, you earn an abundance of relevant traffic including inbound links, branding awareness and social signals All of these are used by search engines to assess the quality of content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand identity and awareness can tell search engines an awful lot about the overall quality of your website as well as how much it should be respected in their ranking algorithms. In addition to boosting your content, social media also helps build brand awareness. This is what Google refers to as co-citation. Making these co-citations with social media can improve Google's trust in your website as well as helping with search queries that are personalized.

5.) Social Indexing
Since search engines index social media websites, they are now showing up in search results pages. This allows your company to be displayed in search results for your branded searches on more than only your website. It's more than that. Individual Tweets from Twitter were at one time indexed and displayed in search results as well which gave another means for your website to be ranked in search. That was only temporary for a few months, until Google made the decision to stop it , up to now. Google will once again show tweets in search results, زيادة مشاهدات اليوتيوب so it's important to leverage it for getting your content ranked.