Five Reasons Social Media Is Important For SEO

What the heck does social media have to relate to SEO? At MWI, we get this a lot from current and prospective clients. Social media is an incredibly expanding marketing channel that many businesses have only recently begun making use of in the past few years. However, it's vital to take advantage of it when you're investing efforts in search engine optimization. While the advantages of social media may not be immediately apparent, they are crucial to SEO support. Here are five reasons social media is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for a long time now. A social engagement is when people comment, like, share, or tweet about an article. A piece of content that has the highest number of social engagements will be able to show more social signals. Search engines analyze these signals from social media, and use them as a quality factor when ranking content. It's a way to determine the content that people consider useful over what their automated algorithm determines to be good quality. A piece of content could be quickly indexed in the event that it's receiving lots of engagement on social media.

2.) Link Building
It's past the time when you could get links from other websites. Google's Panda/Penguin algorithms have forced SEOs to build links the old-fashioned way: write quality content that is relevant. How do you get in touch with sites that would be willing to link to your content , زيادة مشاهدات اليوتيوب if you ask them directly, which is an "unnatural" practice for building links? Social media is the answer. Social media enables you to put your content in front of people who are interested and could be convinced to link to it should it be worthy of linking to. Those people will also connect your content to their network, further increasing the influence of your content.

3) Content Amplification
You can create all the high quality content you want, but it won't gain any traction without amplifying it. Email marketing is an excellent way to increase the reach of your content, زيادة مشاهدات اليوتيوب but it'll only reach people within your database of marketing. Social media enables you to reach new audiences with your content. If you post your content to your followers, they'll be sure to share it with their own followings If they are satisfied with the content. This will allow them to share your content with their followers, thereby increasing your reach. In return, you gain an abundance of relevant traffic, inbound links, social signals , and brand awareness These are all used by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Search engines use brand reputation and image to assess the credibility of your website and how trustworthy it must be when they rank it in their algorithms. Social media helps to build brand awareness and amplifies the content you publish. This is what Google calls a co-citation. These co-citations can be built through social media to improve Google's trust and help with the search engine's branded searches.

5.) Social Indexing
Search engines have been indexing social media sites for a number of years now so they can now appear in search result pages. This allows your brand to appear in search results for branded queries that are not limited to your company website. It's more than that. Individual tweets on Twitter were previously indexed and appeared in search results as well giving another opportunity to get your content noticed in the search results. The service was temporary for a couple of months until Google took the decision to end it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.