When Does Outsourcing Digital Advertising Make Sense

First, think about what you already outsource. Taxes? Payroll? Cleaning? Any process, service or role that doesn’t directly improve service, generate new customers or drive sales should be outsourced. A restaurant should keep an IT firm on a small monthly fee instead of hiring a full-time technician. Have you ever bought a steak dinner because the chophouse had an email disaster recovery plan? In that business, IT is a utility. Chances are it’s the same for your business as well. A steak house needs people to buy steaks, prepare steaks and sell steaks. Every other business function (legal, janitorial, clerical, etc) can be had from an outsourced provider at a reduced cost. That’s why in-house digital marketing doesn’t always make sense from a business perspective. Digital marketing is a collection of varied channels, each requiring their own skillsets. However, it isn’t your core business (unless you are a digital marketing firm). You can get access to a full team of digital superstars for what you’d pay for 1 or 2 full-time digital employees. Cost won’t be an issue, as digital marketing services are available from many providers across a wide cost spectrum. In reality, you need someone in-house to keep things organized and to be a liaison with your agency partner…but you don’t need a group of junior level employees learning on the fly while your competitors eat up valuable market share. searchsolutionsllc.com