Five Reasons Why Social Media Is Important For SEO

What does social media have to offer SEO? At MWI, we get this a lot from current and prospective clients. Social media is a rapidly expanding marketing channel that many businesses have only begun making use of in the past few years, however it's crucial to make use of when you're investing resources in search engine optimization. The creation and management of social media accounts is essential to aid in SEO efforts, although the benefits are not immediately obvious. Here are five reasons social media is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for a long years now. Social engagement occurs the time when people share, like, comment on, share or tweet about an article. A piece of content with more social engagements will show higher social signals. Search engines analyze these social signals and use them as a quality factor when ranking content. This is a way for search engines to know what people find most useful and what algorithm they believe to be good quality. Content can be quickly indexed whenever it's attracting a significant amount of social engagement.

2.) Link Building
It's past the time when you could get hyperlinks from other sites. Google's Panda/Penguin algorithms have compelled SEOs to linkbuild the old-fashioned way: write high-quality content that is relevant. How do you get in touch with websites that are willing to link to your content , if asking them directly is considered an "unnatural" practice for building links? Social media is your solution. Social media allows you to present your content in front of people who are interested and could be convinced to link to it should it be worthy of linking to. These users will then be able to share your content with other people, increasing your influence.

3.) Content Amplification
No matter how top-quality your content is, it will not be popular without amplification. Marketing via email can be a great way of amplifying the content you create, but it won't get to those on your list of marketing contacts. Social media enables you to increase the reach of your content. If you send your content out to your followers, they will be sure to share it with their own followings when they find it useful. Then those people will share it with their following, further increasing your reach. In return, you gain lots of relevant traffic including inbound links, branding awareness and social signals All of these are utilized by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Recognition and Signals
Brand image and recognition can tell search engines many things about the quality of your site and alexa ترتيب المواقع (similar internet page) the degree to which it should be respected in their ranking algorithms. Apart from boosting the quality of your content social media can also help create brand awareness. This is what Google calls a co-citation. The creation of these co-citations via social media can boost Google's trust in your website , and will also help with branded search queries.

5) Social Indexing
Search engines have been indexing social media profiles for some time now which means that they appear on search result pages. This allows your brand to appear in search results for branded queries that are not only restricted to your business's website. This gets better. Tweets that were individual from Twitter could be indexed and displayed in the search results. This allowed your website to be more prominent in search. However, it was only temporary, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.