Five Reasons Why Social Media Is Important For SEO

What does social media have to do with SEO? At MWI we hear lots of questions from our potential and current clients. Social media is an incredibly growing channel for marketing that most companies have only just begun to take advantage of over the last few years. However, it's very important to leverage in particular if you're putting resources in SEO. Although the benefits of social media may not be immediately obvious, they are crucial for SEO help. Below are five reasons why social media is important for SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines rely on online conversation as part of their algorithm for زيادة مشاهدات اليوتيوب; https://socialwb.com/%d8%b4%d8%b1%d8%a7%d8%a1-%d9%85%d8%b4%d8%a7%d9%87%d8%af%d8%a7%d8%aa-%d9%8a%d9%88%d8%aa%d9%8a%d9%88%d8%a8/, ranking. Whenever people tweet, like or comment on a piece of content it is referred to as a social engagement. The more social interactions a piece of content gets, the greater social signals you can build for your website. Search engines measure these social signals and use them as an index of quality when ranking the content. It's a method of determining what content people find useful in comparison to what their algorithm decides is of good quality. Content can be immediately indexed in the event that it's receiving lots of engagement on social media.

2.) Link Building
Long gone are the days of going out and asking for websites to add links to your site. With the emergence of Google's Panda and Penguin algorithm, SEOs are forced to do link building by hand by creating high-quality content which is relevant to linking. But how do you reach sites who are willing to link to your website if you ask them directly, which is an "unnatural" link building method? Social media can help. Social media lets you place your content in front of the right people, who could be in a position to influence them to link to your content should it be worthy of linking to. People who be able to share your content with other people, increasing your influence.

3.) The amplifying of content
It doesn't matter how high-quality your content is, it's not going to achieve much success without amplification. Email marketing can be great method to boost content but it's only going to get to those on your list of marketing contacts. Social media lets you connect with new audiences through your content. If you publish your content to your followers, they'll also share it with their personal followings if they find it helpful. The people who share it will share your content with their followers, thereby increasing your reach. In return, you will gain a lot of relevant traffic including inbound links, branding awareness and social signals All of these are used by search engines to determine the quality of content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines can use brand name and reputation to determine the quality of your site and how trustworthy it should be within their ranking algorithms. Social media is a great way to increase an image for your business and also boosts the content you publish. This is what Google calls co-citation. Building these co-citations using social media will help improve Google's trust and confidence in your website as well as helping by using branded search terms.

5.) Social Indexing
Search engines have been indexing social media accounts for a number of years now so they can now appear on results pages for search engines. This allows your business to show up in search results that include branded search queries , which is more than the site of your business. But there's more than that. Individual tweets from Twitter were once indexed and were displayed in the search results. This allowed your website to be ranked higher in the results of a search. The service was temporary for a couple of months until Google took the decision to end it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.