5 Reasons Why Social Media Is Essential For SEO

What do social media platforms have to offer SEO? At MWI, we get lots of questions from our current and prospective clients. Although social media has been an increasing marketing channel in recent years, most businesses have yet to benefit from the potential of it. This is especially important when you're investing in SEO. While the benefits of social media are not immediately apparent, they're essential for SEO support. Of the many reasons you should think about social media as a part of your overall strategy to be online, here are 5 reasons why it's crucial to SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines utilize online dialogue in their algorithm for ranking. When people share content via Twitter, Facebook or comment on an article that is known as a social engagement. A piece of content that has the highest number of social engagements will show higher social signals. These social signals are used by search engines to rank content. It's a way of evaluating the quality of content that people are able to use over what their algorithm decides is good quality. If a piece of content has a high amount of social engagement, it can be instantly identified.

2.) Link Building
It's past the time when you could make a request for links from other websites. Google's Panda/Penguin algorithm has forced SEOs to link build by using the traditional method of creating high-quality content that is relevant. But how do you reach websites willing to link to your website if they are not directly approached as an "unnatural" link building technique? Social media is the solution. Social media lets you expose your content to appropriate audiences that are willing to link to it, if it is worth linking to. People who promote your content to others and increase your reach.

3) Content Amplification
You can create all the high quality content you want however it will not gain significant traction without the aid of amplification. Email marketing is an excellent method to amplify content, but it will only reach those in your database of marketing. You can reach new audiences via social media. If you publish your content to your followers, they'll spread it to their own followings in the event that they find it helpful. They will also share your content with their followers, increasing your reach. In return, you gain many relevant visitors, inbound links, social signals and brand awareness - all of which are used by search engines to assess the quality of content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines will use your brand's image and recognition to judge the credibility of your website and شراء متابعين تويتر how trustworthy it needs to be within their ranking algorithms. Social media helps to build brand awareness and amplifies your content. This is what Google refers to as a co-citation. These co-citations can be developed via social media in order to increase Google's credibility and aid in search results that are branded.

5.) Social Indexing
Search engines have been indexing social media accounts for some time now so they can now appear in the search results pages. This allows your business to be listed in search results on specific queries that aren't limited to your company website. However, it's even more than that. Individual tweets on Twitter were at one time indexed and displayed in search results, too which gave another means for your content to rank in the search results. It was only temporary for a few months, until Google decided to cease using it , شراء متابعين تويتر up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.