5 Reasons Why Social Media Is Important For SEO

What does social media have to offer SEO? At MWI, we get many of these inquiries from potential and current clients. While social media has become an increasingly popular channel for marketing in recent times, many companies have not yet started to make use of it. This is especially important when you're investing in SEO. While the benefits of using social media may not seem immediately apparent, they are crucial to SEO support. Below are five reasons why social media is important for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines make use of online conversation as part of their algorithm for ranking. When people tweet, like, comment or share a piece of content that is known as a social engagement. A piece of content that has the highest number of social engagements will be able to show more social signals. Search engines evaluate the social signals they receive, and consider it a quality factor when ranking content. This is a method for search engines to decide what people find most useful and what their algorithms consider good quality. The content you've created can be quickly indexed whenever it's attracting a significant amount of social engagement.

2.) Link Building
It's been a long moment when you could simply get hyperlinks from other sites. With the advent of Google's Panda and Penguin algorithms SEOs have to do link building the traditional way by creating high-quality content that is linked-worthy. How do you reach websites which are willing to hyperlink to your content, if the request is thought to be "unnatural"? Social media is the answer. Social media allows you to expose your content to relevant audiences who may be willing to link to your content, in the event that it's worth linking to. People who connect your content to their networks, further increasing the influence of your content.

3) Content amplification
You could create any high quality content you want however it will not gain an enormous amount of attention without amplification. Email marketing is a great way of amplifying content but it's only going to reach those in your list of marketing contacts. You can also reach new audiences through social media. If you post your content to your followers, they'll share it with their own followings when they find it useful. Then those people will be able to share it with their followers which will increase the reach of your content. In addition, you'll gain relevant traffic through inbound linking social signals, inbound linking, and brand awareness All of which can be utilized by search engines to determine content assessment of quality.

content amplification lifecycle

4) Brand Recognition and Signals
Brand recognition and brand identity can inform search engines an awful lot about the overall quality of your site and the degree to which it should be believed to be in its ranking algorithms. Social media helps to build brand شراء مشتركين يوتيوب awareness and amplifies the content you publish. This is what Google calls co-citation. Making these co-citations with social media can improve Google's trust and confidence in your website , and will also help by using branded search terms.

5.) Social Indexing
Search engines have been indexing social media accounts for a few years now and this means that they appear in the search results pages. This allows your brand to show up in search results for branded queries that are not restricted to your website. This gets more effective. Tweets on their own from Twitter were once searchable and were displayed in the search results. This enabled your content to rank higher in searches. It was only for a short time, however it was a short-term solution, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.