Five Reasons Why Social Media Is Important For SEO

What can social media have to offer SEO? At MWI, we get many of these inquiries from potential and current clients. Social media is a fast expanding channel of marketing that many businesses have only begun taking advantage of in the last couple of years, yet it's very important to leverage when you're investing efforts in SEO. While the benefits of social media might not be immediately apparent, they're crucial for SEO help. Below are five reasons why social media is crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for a long time now. When people share content via Twitter, Facebook or comment on an article it is referred to as a social engagement. Content that has more social engagements is likely to have more social signals. Search engines evaluate these social signals and use it as an indicator of quality when ranking the content. This is a way for search engines to determine the most popular content and also what they consider to be as high-quality. Content can be quickly indexed if it's receiving a lot of social interactions.

2.) Link Building
Long gone are the days of soliciting websites to link to yours. With the advent of Google's Panda and Penguin algorithms SEOs must build links the traditional way and create content of high-quality that is link-worthy. What is the best way to reach websites who are willing to link to your website, even if asking them directly would be considered "unnatural"? Social media is the way to go. Social media lets you place your content in front of relevant audiences that may be in a position to influence them to link to your content should it be worthy of linking to. These users will then spread your content among others, increasing your influence.

3) Content Amplification
It doesn't matter how good your content is, it will not be popular unless you amplify it. Email marketing is great method to boost content but it's only going to reach people in your marketing list. You can reach new audiences through social media. If you share your content, those who follow you will spread it to their networks should they find it valuable. Then those people will share it with their following and increase your reach. In addition, you'll gain relevant traffic as well as inbound linking, social signals, and brand recognition These are used by search engines to determine content assessment of quality.

content amplification lifecycle

4) Brand Recognition and Signals
Brand image and recognition can tell search engines many things about the quality of your website and how much it should be trusted in its ranking algorithms. Alongside boosting your content, social media also helps build brand awareness. Google calls this co-citation. These co-citations can be developed via social media in order to increase Google's trust and help with the search engine's branded searches.

5.) Social Indexing
Since search engines index social media profiles, they are now showing in search results pages. This allows your company to be displayed in search results for your branded searches on more than the site of your business. But it gets even better than that. Individual tweets on Twitter were once indexed and shown in search results, too giving another opportunity for your content to rank in search. That was only temporary for a couple of months, until Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for شراء متابعين تويتر - speaking of - getting your content ranked.