5 Reasons Why Social Media Is Important For SEO

What can social media provide in terms of SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. Social media is rapidly expanding channel of marketing that many companies have only just begun making use of in the last few years, however it's essential to utilize it - especially if you're investing efforts in SEO. Creating and managing social media accounts are important for supporting SEO efforts, although their benefits aren't immediately apparent. Here are five reasons why social media is crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online conversation as part of their ranking algorithms. Whenever people tweet, like, comment or share the content it is referred to as a social engagement. The more social engagements a piece of content is able to get, the more social signals you send to your website. These social signals are used by search engines to rank content. It's a method of determining what content people find useful and what their algorithm determines to be of good quality. Content can be quickly indexed if it's receiving a lot of engagement on social media.

2.) Link Building
It's past the period when you could just get hyperlinks from other sites. Google's Panda/Penguin algorithm has forced SEOs to link build using the old method: make good quality content that is pertinent. What is the best way to reach websites who are willing to link to your website, even if you ask them directly, which would be thought to be "unnatural"? Social media can help. Social media allows you to share your content with appropriate audiences that are willing to link to it in the event that it's worth linking to. People who spread your content among others and increase your reach.

3.) The amplifying of content
It doesn't matter how high-quality your content is, it's unlikely to be popular unless you amplify it. Sure, email marketing is an effective way to boost the content, but it'll only reach those in your database of marketing. Social media can help you increase the reach of your content. After you have shared your content, your following will also connect with their friends should they find it valuable. They will also share your content with their followers, which will increase your reach. You will also gain relevant traffic through inbound linking as well as social signals and brand awareness and can be utilized by search engines to determine content quality evaluation.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines will use your brand's image and recognition to judge the credibility of your website and how trustworthy it must be when they rank it in their algorithms. Social media aids in building brand awareness and increases the quality of your content. This is what Google refers to as a co-citation. Co-citations can be created via social media in order to increase Google's credibility and aid in brand-name searches.

5.) Social Indexing
Since search engines are able to index social media sites these profiles are now showing as search results. This allows your brand alexa ترتيب المواقع to show up in search results for specific queries that aren't limited to your company website. However, it's even more than that. Individual Tweets from Twitter were once indexed and shown in search results too which gave another means to ensure your content's ranking in search. The program was only temporary, however, and Google removed it after few months. Google will once again show tweets in search results, alexa ترتيب المواقع (socialwb.com) so it's important to leverage it for getting your content ranked.