Five Reasons Social Media Is Important For SEO

What exactly does social media have to have to do with SEO? MWI gets these kinds of information from both current and potential clients. Although social media has been an increasingly popular channel for marketing in recent times, many companies have not yet started to profit from the potential of it. This is especially important for companies that are investing in SEO. Setting up and managing social media accounts are essential to aid in SEO initiatives, but the benefits of social media aren't always obvious. Here are five reasons why social media is vital to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for some period of time. When people share content via Twitter, Facebook, comment or share the content it is referred to as a social engagement. Content that has the highest number of social engagements will be able to show more social signals. Social signals are utilized by search engines to determine the quality of the content. It's a way of evaluating what content people find useful over what their automated algorithm decides is of good quality. A piece of content can also be indexed instantly in the event that it's receiving lots of engagement on social media.

2) Link Building
Long gone are the days of asking for websites to add links to yours. Since the introduction of Google's Panda and Penguin algorithm, SEOs are forced to do link building using the old-fashioned method by creating high-quality content that is linked-worthy. But how do you reach sites that would be willing to link to your content , if asking them directly is thought to be an "unnatural" link building method? Social media can help. Social media allows you to post your content and share it with relevant audiences who may be willing to link to it in the event that it's worth linking to. These people will promote your content to others and increase your reach.

3) Content amplification
It doesn't matter how good your content is, it won't be popular until you amplify it. Email marketing is great method to boost content but it's only going to be able to reach the people on your list of marketing contacts. Social media can help you connect with new audiences through your content. If you share your content with your followers, شراء مشتركين يوتيوب they will also share it with their personal followers if they find it helpful. Then those people will be able to share it with their followers which will increase the reach of your content. In return, you gain many relevant visitors and inbound links, as well as social signals and brand awareness - all of which are used by search engines in determining the quality of content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines may use your brand's identity and awareness to determine the quality of your site and how trustworthy it needs to be when they rank it in their algorithms. Social media aids in building brand awareness and increases the quality of your content. Google refers to this as co-citation. These co-citations can be built by using social media to boost Google's credibility and aid in search results that are branded.

5.) Social Indexing
Search engines have been indexing the social media pages since a while and this means that they show up in search result pages. This allows your business to show up in search results for specific queries that aren't exclusive to your site. It gets even more effective. Individual Tweets from Twitter were at one time indexed and displayed in search results as well which gave another means for your website to be ranked in the search results. It was temporary, however the deal was ended when Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.