5 Reasons Why Social Media Is Important For SEO

What does social media have to have to do with SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is an incredibly expanding marketing channel that many businesses have only recently begun taking advantage of in the past few years. However, it's crucial to make use of when you're investing funds into SEO. Although the benefits of social media are not immediately apparent, they're vital for SEO help. From the myriad of reasons why you should consider social media as part of your strategy for online, here are 5 advantages of it for SEO.

1) Social Media Signals
It's not a secret that Google, تخفيض ترتيب اليكسا Bing, and other search engines rely on online conversations in their algorithm for ranking. Social engagements occur when users like, share or share a tweet about an article. The more social engagements a piece of content receives, the more social signals you can build for your site. These social signals are used by search engines to determine the quality of the content. This is a way for search engines to identify the most popular content and what algorithm they believe to be high-quality. If a piece of content has a high amount of engagement on social media the content can be indexable.

2.) Link Building
It's been a long moment when you could simply solicit links from other websites. Google's Panda/Penguin algorithms are forcing SEOs to link build by using the traditional method of creating high-quality content that is relevant. How do you reach websites who are willing to link to your website, even if asking them directly would be thought to be "unnatural"? Social media can help. Social media can help you expose your content to of relevant audiences that may be attracted to link to it if it's worth linking to. Those people will also share your content with their networks and increase the reach of your content.

3.) Content Amplification
You can make all the top-quality content you like however, it will not get significant traction without the aid of amplification. Marketing via email is a great way of amplifying content , but it can only reach those in your list of marketing contacts. Social media lets you expand your reach with your content. If you send your content out to your followers, they'll be sure to share it with their own followings if they find it helpful. They will also be able to share your content with their followers, thereby increasing your reach. You'll also get relevant traffic, inbound linking social signals, as well as brand awareness, all of which can be used by search engines for content assessment of quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand image and recognition can inform search engines an awful lot about the overall quality of your site and how much it is respected in their ranking algorithms. Social media can help build brand awareness and amplifies the quality of your content. This is what Google calls a co-citation. Making these co-citations with social media can help increase Google's trust in your company web page and also assist with branded search queries.

5.) Social Indexing
Search engines have been indexing social media profiles for a few years now, which means they now appear in the search results pages. This allows your company to show up in search results that include branded search queries , which is more than just your own website. It's even better. Individual tweets on Twitter were previously indexed and appeared in search results too giving another opportunity to ensure your content's ranking in the search results. It was temporary, however, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.