Five Reasons Why Social Media Is Important For SEO

What does social media have to have to do with SEO? At MWI, we get these questions frequently from our potential and current clients. Social media is an incredibly growing marketing channel that most companies have only just begun taking advantage of in the last couple of years, yet it's very important to leverage when you're investing resources into SEO. While the benefits of using social media may not seem immediately obvious, they are crucial to SEO support. There are many reasons to think about the use of social media in your online strategy Here are five reasons it's important for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines use online conversations as part of their ranking algorithms. Social engagements occur when people like, comment, share, or tweet about content. A piece of content that has more engagements on social media will have more social signals. Search engines measure these social signals and consider it a quality factor when ranking the content. This is a method for search engines to identify what content people consider to be most valuable and what algorithm they believe to be top-quality. If something has a high amount of engagement on social media the content can be identified.

2.) Link Building
It's long gone from the moment when you could simply go out and ask for hyperlinks from other sites. With the advent of Google's Panda and Penguin algorithms SEOs are now forced to do link building using the old-fashioned method to create quality content that is linked-worthy. How do you reach websites which are willing to hyperlink to your website, even if the request is considered "unnatural"? Social media is your answer. Social media lets you share your content with relevant audiences who may be willing to share it with others, should it be worth linking to. They will also share your content with others, increasing your influence.

3) Amplification of content
You can write all the top-quality content you like, but it won't gain much traction without amplification. Email marketing can be an effective method to increase the reach of your the content you create, but it won't get to those on your marketing list. Social media enables you to increase the reach of your content. If you share your content with your followers, they will share it with their own followers in the event that they find it helpful. These people will then also share it with their friends, further increasing your reach. As a result, you get a lot of relevant traffic and inbound links, as well as branding awareness and social signals - all of which are used by search engines to assess the quality of the content.

content amplification lifecycle

4) Brand Sensibilization and Brand
Brand recognition and زيادة مشاهدات اليوتيوب brand identity can inform search engines a lot about the quality of your website as well as the degree to which it should be trusted in its ranking algorithms. Aside from amplifying your content social media also aids in to increase awareness of your brand. This is what Google refers to as a co-citation. Building these co-citations through social media will help improve the trust Google has in your website as well as helping with search queries that are personalized.

5.) Social Indexing
Since search engines are able to index social media accounts which means they show on search results pages. This allows your brand to be listed in search results on branded queries that are not exclusive to your site. This gets better. Tweets that were individual from Twitter were once indexable and included in search results. This enabled your content to be ranked higher in search. It was temporary, however the deal was ended when Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.