Five Reasons Why Social Media Is Important For SEO

What exactly does social media have to in relation to SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is a fast growing marketing channel that most businesses have only recently begun making use of in the past few years, but it's essential to utilize it in particular if you're putting funds into search engine optimization. The creation and management of social media accounts is extremely important for supporting SEO initiatives, but the benefits may not be immediately apparent. Here are five reasons social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online dialogue in their algorithm for ranking. When people tweet, like or comment on the content it is referred to as a social engagement. Content that has more engagements on social media is likely to have more social signals. These social signals are used by search engines to rank content. It's a way of evaluating the quality of content that people are able to use in comparison to what their algorithm decides is of good quality. If an article has a high amount of social interaction It can be quickly indexable.

2.) Link Building
It's long gone of going out and asking for websites to link to yours. Google's Panda/Penguin algorithm has forced SEOs to build links by using the traditional method of creating good quality content that is pertinent. How do you get in touch with websites willing to link to your content , if asking them directly is thought to be an "unnatural" link building method? Social media is your solution. Social media allows you to publish your content to appropriate audiences that are willing to share it with others, if it is worth linking to. People who connect your content to their network which will increase the impact of your content.

3) Content Amplification
It doesn't matter how good your content is, it will not achieve much success unless you amplify it. Sure, email marketing is an excellent way to increase the reach of your the content, but it'll only be able to reach people who are in your marketing database. Social media lets you connect with new audiences through your content. When you share your content, the people who follow you will be able to share it with their followers if they find it useful. They will then spread the word to their networks and increase your reach. As a result, you get an abundance of relevant traffic such as inbound links, social signals and brand awareness All of which are used by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand شراء مشتركين يوتيوب Awareness & Signals
Brand شراء مشتركين يوتيوب (socialwb.com) image and recognition can inform search engines an awful lot about the overall quality of your site's content and how much it should be considered reliable in their ranking algorithms. Social media aids in building brand recognition and boosts the visibility of the content you publish. Google calls this co-citation. These co-citations are built through social media , which can help improve Google's credibility and aid in branded searches.

5) Social Indexing
Search engines have been indexing the social media pages since a while and this means that they show up in search result pages. This allows your brand to show up in search results for specific queries that aren't exclusive to your site. This gets more effective. Individual tweets on Twitter were once indexed and shown in search results, too providing another method for your content to rank in the search results. It was only for a short time, however the deal was ended when Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.