Five Reasons Social Media Is Important For SEO

What can social media have to offer SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is a rapidly expanding channel of marketing that many companies have only started using in the last few years, but it's essential to utilize it when you're investing resources into search engine optimization. While the benefits of social media are not immediately apparent, they're essential for SEO support. Here are five reasons social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines use online conversations in their ranking algorithms. Whenever people tweet, like or comment on the content it is referred to as a social engagement. The more social engagements a piece of content gets, the greater social signals you can build for your site. Search engines analyze the social signals they receive, and consider it an indicator of quality when ranking the content. It's a way of evaluating what content people find useful over what their automated algorithm determines to be top-quality. A piece of content can also be indexed instantly in the event that it's receiving lots of social engagement.

2.) Link Building
It's past the period when you could just go out and ask for links from other websites. With the advent of Google's Panda and Penguin algorithms, SEOs are forced to create links in using the old-fashioned method by creating high-quality content that is linked-worthy. How do you reach websites that are willing to link to your content, if asking them directly would be considered "unnatural"? Social media is the answer. Social media lets you share your content with interested audiences who might be willing to share it with others, should it be worth linking to. People who promote your content to others and boost your authority.

3) Content Amplification
It doesn't matter how high-quality the content you publish, it's unlikely to get much traction unless you amplify it. Marketing via email can be a great way of amplifying content , but it can only reach people in your marketing list. You can also reach new audiences through social media. If you share your content with your followers, they'll spread it to their own followings if they find it helpful. These people will then share your content with their followers, which will increase your reach. In addition, you'll gain relevant traffic as well as inbound linking social signals, تزويد مشتركين يوتيوب as well as brand recognition and are used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4.) Brand Recognition and Signals
Brand identity and awareness can tell search engines much about the credibility of your site and how much it should be trusted in its ranking algorithms. Aside from amplifying your content social media can also help create brand awareness. This is what Google refers to as co-citation. Co-citations can be created via social media in order to increase Google's trust as well as aid with search results that are branded.

5) Social Indexing
Since the search engines index social media profiles these profiles are now showing up in search results pages. This lets your company's brand be listed in search results on specific queries that aren't only restricted to your business's website. This gets better. Individual tweets on Twitter were at one time indexed and displayed in search results as well giving another opportunity for your content to rank in search. The program was only temporary, however the deal was ended when Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.