5 Reasons Why Social Media Is Essential For SEO

What the heck does social media have to in relation to SEO? MWI receives the information frequently from clients who are prospective or current. While social media has been a growing channel for marketing in recent years, most companies haven't yet begun to take advantage of it. This is particularly important if you are investing in search engine optimization. Setting up and managing social media accounts are important to assist in SEO initiatives, but the benefits of social media aren't always evident. Of the many reasons why you should consider social media as a part of your strategy for online, here are 5 reasons it's important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for quite some years now. Social engagements occur when people like, comment or share a tweet about content. Content that has more engagements on social media is likely to have more social signals. These social signals are used by search engines to determine the quality of content. It's a way to determine what content people find useful in comparison to what their algorithm decides is good quality. A piece of content could be immediately indexed in the event that it's receiving lots of social engagement.

2.) Link Building
The days of going out and asking for websites to link to yours. With the advent of Google's Panda and Penguin algorithm SEOs have to build links the traditional way - create high quality content that is linked-worthy. How do you get in touch with websites willing to link to your content if asking them directly is considered an "unnatural" practice for building links? Social media is the answer. Social media lets you share your content with people who are willing to link to it, should it be worth linking to. Those people will also connect your content to their friends, further increasing the influence of your content.

3) Content Amplification
It doesn't matter how good your content is, it won't be popular unless you amplify it. Marketing via email is an effective method to increase the reach of your content but it will only be able to reach the people on your marketing list. It is possible to reach new audiences via social media. If you publish your content to your followers, they'll be sure to share it with their own followers If they are satisfied with the content. These people will then spread the word to their networks, further increasing your reach. In addition, you'll gain relevant traffic as well as inbound linking social signals, inbound linking, and brand recognition These can be used by search engines to make to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals
Brand recognition and brand identity can tell search engines a lot about the quality of your site's content and how much it should be believed to be in its ranking algorithms. Social media is a great way to increase brand awareness and amplifies the content you publish. This is what Google refers to as a co-citation. Building these co-citations through social media can help increase Google's trust in your company web page and also assist with branded search queries.

5) Social Indexing
Search engines have been indexing the social media pages since a while and شراء لايكات فيسبوك (published here) this means that they appear in the search results pages. This enables your brand to show up in search results for branded search queries , which is more than just your company website. But it gets even better than that. Individual tweets from Twitter were initially indexed and included in search results as well which gave another means for your content to rank in the search results. It was only for a short time, however, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.