Five Reasons Social Media Is Important For SEO

What can social media provide in terms of SEO? At MWI, we get many of these inquiries from potential and current clients. Social media is a fast expanding channel of marketing that many businesses have only recently begun using in the last couple of years, yet it's essential to utilize it when you're investing resources into search engine optimization. While the benefits of using social media may not be immediately apparent, they are crucial to SEO support. Here are five benefits of social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for a long years now. If people tweet, share, like, comment or share the content, this is called a social engagement. The more social engagements a piece of content gets, the greater social signals it will bring to your site. Social signals are utilized by search engines to determine the quality of content. It's a method of determining what content people find useful over what their automated algorithm decides is good quality. If something has a high amount of social shares the content can be indexed.

2) Link Building
It's long gone from the time when you could make a request for hyperlinks from other sites. Google's Panda/Penguin algorithms have compelled SEOs to linkbuild the traditional way: create top-quality content that's relevant. How can you get your content to websites who are willing to link to your content, when the request is thought to be "unnatural"? Social media is the answer. Social media allows you to expose your content to relevant audiences who may be willing to link to your content, if it is worth linking to. They will also spread your content among others, increasing your influence.

3.) Content Amplification
You can make all the good-quality content that you wish to, but it won't gain significant traction without the aid of amplification. Marketing via email is great method to boost content but it's only going to reach people in your marketing list. Social media lets you connect with new audiences through your content. Once you share your content, your followers will spread it to their networks when they are satisfied with the content. These people will then also share it with their friends which will increase the reach of your content. In return, you gain a lot of relevant traffic and inbound links, as well as branding awareness and social signals - all of which are used by search engines to assess the quality of content.

content amplification lifecycle

4) Brand Recognition and Signals
Search engines will use your brand's reputation and image to assess the credibility of your website and how trustworthy it should be when they rank it in their algorithms. Alongside boosting your content Social media can also build brand alexa ترتيب المواقع awareness. This is what Google refers to as a co-citation. Building these co-citations using social media will help improve the trust Google has in your website , and will also help with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media profiles for some time now and this means that they appear in results pages for search engines. This allows your company to appear on search results when you type in branded search queries on more than only your website. But it gets even better than that. Individual Tweets from Twitter were previously indexed and appeared in search results too giving another opportunity to ensure your content's ranking in the search results. However, it was only temporary it ended and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.