5 Reasons Why Social Media Is Important For SEO

What do social media have to have to do with SEO? MWI gets these kinds of information from current and prospective clients. Social media is a fast growing marketing channel that most companies have only started using in the past few years. However, it's crucial to make use of in particular if you're putting funds into search engine optimization. Making and managing social media accounts is extremely crucial to support SEO efforts, though the benefits are not immediately obvious. Here are five benefits of social media is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for some time. When people share content via Twitter, Facebook or comment on an article, this is called a social engagement. The more social interactions a piece of content gets, the greater social signals you build to your website. Social signals are utilized by search engines to determine the quality of the content. This is a way for search engines to know what people find most useful and also what they consider to be good quality. The content you've created can be instantly indexed if it's receiving a lot of social interaction.

2.) Link Building
It's long gone of soliciting websites to link to your site. Google's Panda/Penguin algorithm has forced SEOs to link build the traditional way: create high-quality content that is relevant. How can you get your content to websites who are willing to link to your site, if the request is thought to be "unnatural"? Social media is your solution. Social media allows you to publish your content to relevant audiences who may be willing to link to your content, when it's worthy of linking to. They will also be able to share your content with their network which will increase the impact of your content.

3.) Content Amplification
It doesn't matter how high-quality the content you publish, it won't achieve much success until you amplify it. Sure, email marketing can be an effective way to boost the content, but it'll only be able to reach people who are in your marketing database. You can also reach new audiences via social media. When you share your content, your following will also share it with their following if they find it useful. These people will then be able to share your content with their followers, thereby increasing your reach. You will also gain relevant traffic, inbound linking, social signals, and brand awareness All of which can be utilized by search engines to make quality determination.

content amplification lifecycle

4.) Brand Recognition and Signals
The brand's identity and reputation can tell search engines a lot about the quality of your website as well as the extent to which it can be believed to be in its ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of your content. This is what Google refers to as a co-citation. Building these co-citations through social media can boost the trust Google has in your web page and also assist by using branded search terms.

5.) Social Indexing
Since search engines index social media profiles, they are now showing on search results pages. This enables your brand to show up in search results for your branded search queries , which is more than just your own website. It's more than that. Individual tweets on Twitter were at one time indexed and alexa ترتيب المواقع displayed in search results too providing another method for your website to be ranked in search. It was only for a short time, however the deal was ended when Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.