Five Reasons Why Social Media Is Important For SEO

What does social media have to in relation to SEO? At MWI we hear this a lot from the current and potential clients. Social media is an incredibly expanding channel of marketing that many businesses have only recently begun taking advantage of in the last few years, however it's very important to leverage particularly if you're investing efforts in search engine optimization. The creation and management of social media accounts is important to assist in SEO efforts, even though their benefits aren't immediately evident. From the myriad of reasons you should think about social media as part of your strategy for online, here are 5 reasons why it is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines rely on online conversations as part of their algorithm for ranking. When people share content via Twitter, Facebook or comment on the content they like This is referred to as social engagement. Content with more social engagements will be able to show more social signals. Search engines analyze the social signals they receive, and then use them as an element of quality when evaluating the content. This is a way for search engines to decide what people find most useful and what their algorithms consider good quality. If a piece of content has a high amount of engagement on social media the content can be identified.

2) Link Building
The days of going out and soliciting websites to link to yours. Since the introduction of Google's Panda and Penguin algorithm SEOs have to build links the traditional way by creating high-quality content that is linked-worthy. But how do you reach sites that would be willing to link to your website if asking them directly is thought to be an "unnatural" link building method? Social media is the solution. Social media enables you to place your content in front of the right people, who could be attracted to link to it if it's worth linking to. These people may also be able to share your content with their friends and increase the reach of your content.

3.) Content Amplification
It doesn't matter how good your content is, it's unlikely to get much traction unless you amplify it. Sure, email marketing is a great way to amplify the content, but it'll only reach people within your database of marketing. Social media can help you increase the reach of your content. If you send your content out to your followers, they will also share it with their personal followers in the event that they find it helpful. These people will then share your content with their followers, which will increase your reach. In addition, you'll gain relevant traffic and inbound links, social signals, and brand awareness, all of which are used by search engines for content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand recognition and alexa ترتيب المواقع brand identity can tell search engines much about the credibility of your site's content and how much it should be respected in their ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of your content. Google refers to this as co-citation. Building these co-citations through social media will help improve Google's trust and confidence in your web page and also assist with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media accounts for a number of years now which means that they show up in the search results pages. This allows your business to be displayed in search results for branded search queries that are not limited to just your company website. It gets even better. Tweets on their own from Twitter could be indexed and displayed in the search results. This allowed your site to be ranked higher in the search results. The program was only temporary, however the deal was ended when Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.