5 Reasons Why Social Media Is Essential For SEO

What do social media have to in relation to SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Social media is an incredibly expanding marketing channel that many companies have only just begun to take advantage of over the last few years. However, it's crucial to make use of in particular if you're putting efforts in search engine optimization. While the benefits of social media may not be immediately apparent, they're vital for SEO aid. Here are five benefits of social media is crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for some time. Social engagements occur when people like, comment on, share or tweet on a piece of content. A piece of content that has more social engagements will show higher social signals. These social signals are used by search engines to determine the quality of content. It's a way to measure what content is popular with users over what their algorithm decides is of good quality. If something has a high amount of social interaction it will be immediately classified.

2) Link Building
Long gone are the days of soliciting websites to add links to your site. Google's Panda/Penguin algorithms have forced SEOs to build links the old-fashioned way: write top-quality content that's relevant. But how do you reach websites that are willing to link to your content if asking them directly is considered an "unnatural" link building practice? Social media is your solution. Social media lets you share your content with appropriate audiences that are willing to link to your content, if it is worth linking to. They will also spread your content among others and increase your reach.

3) Content Amplification
It doesn't matter how high-quality the content you publish, it won't gain traction unless you amplify it. Marketing via email can be a great way of amplifying content , but it can only reach people in your list of marketing contacts. The possibility of reaching new audiences is through social media. After you have shared your content, those who follow you will spread it to their networks when they are satisfied with the content. These people will then promote your content to their followers, which will increase your reach. In return, you gain lots of relevant traffic including inbound links, brand recognition and social signals These are all used by search engines to assess the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines may use your brand's name and reputation to determine the credibility of your website and how trustworthy it must be when they rank it in their algorithms. Social media can help build brand awareness and amplifies the content you publish. This is what Google calls a co-citation. Making these co-citations with social media will help improve Google's trust and confidence in your website , and will also help with search queries that are personalized.

5.) Social Indexing
Since search engines index social media profiles and display them in search results pages. This allows your business to be displayed in search results for تزويد متابعين تويتر search queries that are branded and not limited to your company website. It gets even better. Individual Tweets from Twitter were previously indexed and appeared in search results as well providing another method to get your content noticed in search. The program was only temporary, however, تزويد متابعين تويتر and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.