5 Reasons Social Media Is Important For SEO

What do social media platforms provide in terms of SEO? MWI receives this information a lot from prospective and current clients. Although social media has been an increasing channel for marketing in recent years, most firms haven't yet begun to make use of the potential of it. This is especially true when you're investing in SEO. While the benefits of using social media may not be immediately obvious, they are crucial for SEO aid. Out of the numerous reasons to think about social media as part of your online strategy Here are five reasons why it's crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for some time. Social engagement occurs when users like, share, share, or tweet on a piece of content. Content that has more engagements on social media will be able to show more social signals. Search engines measure these social signals and use them as a quality factor when ranking the content. It's a way to measure the quality of content that people are able to use over what their automated algorithm decides is top-quality. If something is receiving lots of social engagement the content can be classified.

2) Link Building
It's long gone from the moment when you could simply make a request for alexa ترتيب المواقع, socialwb.com, hyperlinks from other sites. With the emergence of Google's Panda and Penguin algorithms SEOs are now forced to build links the old fashioned way - create high quality content that is worthy of linking. How do you reach out to websites who are willing to link to your website, even if you ask them directly, which would be considered "unnatural"? Social media can help. Social media allows you to expose your content to interested audiences who might be willing to share it with others, when it's worthy of linking to. These people may also be able to share your content with their networks, further increasing the influence of your content.

3.) The amplifying of content
You can write all the top-quality content you like however it will not gain significant traction without the aid of amplification. Email marketing can be an effective method to increase the reach of your content but it will only be able to reach the people on your list of marketing contacts. Social media enables you to increase the reach of your content. If you share your content with your followers, they will spread it to their own followers when they find it useful. These people will then also share it with their friends and increase your reach. Additionally, you will gain relevant traffic and inbound links as well as social signals and brand awareness, all of which can be utilized by search engines to determine content assessment of quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines will use your brand's name and reputation to determine the credibility of your website and how trustworthy it needs to be when they rank it in their algorithms. Social media can help build brand recognition and boosts the visibility of your content. This is what Google calls co-citation. The creation of these co-citations via social media can improve Google's trust and confidence in your website as well as helping with search queries that are personalized.

5) Social Indexing
Since the search engines are able to index social media profiles and display them up in search results pages. This allows your business to appear on search results when you type in branded searches on more than just your company website. This is even better. Individual tweets from Twitter could be indexed and were displayed in search results. This allowed your content to rank higher in search. It was temporary, however the deal was ended when Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.