Five Reasons Why Social Media Is Important For SEO

What does social media have to offer SEO? At MWI we hear lots of questions from our potential and current clients. While social media has become an increasing marketing channel in recent years, the majority of companies have not yet started to take advantage of the potential of it. This is crucial to consider if you're planning to invest in search engine optimization. Although the benefits of social media may not seem immediately obvious, they are vital for SEO aid. From the myriad of reasons why you should consider social media as a part of your online strategy, here are 5 advantages of it for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for quite some time. A social engagement is when users like, share on, share or tweet about content. The more the number of social interactions that a piece content receives, the more social signals you build to your website. Search engines evaluate these social signals, and then use them as an indicator of quality when ranking content. It's a method of determining what content people find useful over what their algorithm decides is of good quality. A piece of content could be quickly indexed in the event that it's receiving lots of social interaction.

2.) Link Building
It's past the moment when you could simply solicit links from other websites. Google's Panda/Penguin algorithms have compelled SEOs to linkbuild the old-fashioned way: write high-quality content that is relevant. How do you get in touch with sites that would be willing to link to your website if you ask them directly, which is an "unnatural" link building technique? Social media is the way to go. Social media can help you put your content in front of the right people, who could be in a position to influence them to link to your content when it's worthy of linking to. These people may also share your content with their networks which increases the power of your content.

3.) Content amplification
You could create any high quality content you want however it will not gain significant traction without the aid of amplification. Email marketing is great method to boost content but it will only be able to reach the people on your list of marketing contacts. Social media can help you expand your reach with your content. Once you share your content, the people who follow you will share it with their following should they find it valuable. The people who share it will recommend your content to their followers, which will increase your reach. You'll also get relevant traffic through inbound linking social signals, inbound linking, and brand awareness and can be used by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines may use your brand's reputation and image to assess the quality of your site and how trustworthy it must be within their ranking algorithms. Social media helps to build brand recognition and boosts the visibility of the quality of your content. Google calls this co-citation. These co-citations can be developed by using social media to boost Google's trust and assist with search results that are branded.

5) Social Indexing
Search engines have been indexing social media sites for a number of years now which means that they appear on the search results pages. This allows your brand to appear in search results for alexa ترتيب المواقع specific queries that aren't only restricted to your business's website. But it gets even better than that. Individual tweets from Twitter were initially indexed and included in search results too giving another opportunity to ensure your content's ranking in the search results. It was only for a short time, however it ended and Google ended it after a few months. Google will once again show tweets in search results, alexa ترتيب المواقع so it's important to leverage it for getting your content ranked.