5 Reasons Why Social Media Is Important For SEO

What the heck does social media have to do with SEO? At MWI we hear lots of questions from our the current and potential clients. Social media is a fast expanding marketing channel that many businesses have only begun using in the past few years, but it's very important to leverage particularly if you're investing funds into search engine optimization. Creating and managing social media accounts are extremely crucial to support SEO initiatives, but the benefits may not be immediately obvious. Out of the numerous reasons to think about social media as a part of your overall strategy to be online There are five main reasons why it is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines use online conversation as part of their ranking algorithms. When people share content via Twitter, Facebook or comment on a piece of content, this is called a social engagement. A piece of content that has more engagements on social media will be able to show more social signals. These social signals are used by search engines to rank the content. It's a method of determining the quality of content that people are able to use and what their algorithm determines to be of high quality. If a piece of content has a high amount of engagement on social media It can be quickly indexed.

2.) Link Building
Long gone are the days of asking for websites to link to your site. Google's Panda/Penguin algorithms are forcing SEOs to linkbuild by using the traditional method of creating quality content that is relevant. How do you get in touch with websites that are willing to link to your site if they are not directly approached as an "unnatural" link building practice? Social media can help. Social media allows you to share your content with interested audiences who might be willing to share it with others, in the event that it's worth linking to. People who share your content with others increasing your influence.

3) Content Amplification
You can write all the excellent content you'd like to but it's not going to gain significant traction without the aid of amplification. Sure, email marketing is a great way to amplify the content, but it'll only be able to reach people who are in your marketing database. Social media enables you to expand alexa ترتيب المواقع your reach with your content. If you share your content with your followers, they will spread it to their own followings If they are satisfied with the content. This will allow them to promote your content to their followers, which will increase your reach. Additionally, you will gain relevant traffic, inbound linking social signals, inbound linking, and brand awareness These can be utilized by search engines to determine content quality determination.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Brand image and recognition can tell search engines an awful lot about the overall quality of your site and the extent to which it can be respected in their ranking algorithms. Social media can help build brand alexa ترتيب المواقع awareness and amplifies your content. This is what Google refers to as a co-citation. Building these co-citations using social media can help increase Google's trust in your website , and will also help by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media profiles for some time now so they can now appear on search result pages. This allows your company to show up in search results for branded search queries , which is more than only your website. But there's more than that. Individual Tweets from Twitter were at one time indexed and displayed in search results, too which gave another means for your website to be ranked in search. This was just temporary for a few months until Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.