Five Reasons Why Social Media Is Important For SEO

What does social media have to do with SEO? MWI receives this kind of information frequently from current and prospective clients. While social media has been an increasing marketing channel in recent years, most companies have not yet started to benefit from the potential of it. This is crucial when you're investing in search engine optimization. Although the benefits of social media are not immediately obvious, they are essential for SEO help. Here are five reasons social media is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations in their algorithm for ranking for some time now. Whenever people tweet, like or comment on the content they like, this is called a social engagement. Content that has more engagements on social media will have more social signals. Social signals are utilized by search engines to rank the content. It's a way to determine the quality of content that people are able to use over what their automated algorithm determines to be of high quality. If an article is receiving lots of engagement on social media it will be immediately classified.

2) Link Building
It is long past the period when you could just solicit links from other websites. Google's Panda/Penguin algorithms have compelled SEOs to linkbuild by using the traditional method of creating high-quality content that is relevant. But how do you reach websites willing to link to your site if asking them directly is thought to be an "unnatural" link building method? Social media is the way to go. Social media allows you to place your content in front of relevant audiences that may be convinced to link to it should it be worthy of linking to. People who promote your content to their friends and increase the reach of your content.

3.) Content Amplification
It doesn't matter how high-quality your content is, it's not going to gain traction until you amplify it. Email marketing can be an excellent method of amplifying the content you create, but it won't get to those on your list of marketing contacts. Social media allows you to expand your reach with your content. If you publish your content to your followers, they'll also share it with their personal followers If they are satisfied with the content. This will allow them to be able to share your content with their followers, thereby increasing your reach. In addition, you'll gain relevant traffic and inbound links as well as social signals and brand awareness All of which can be utilized by search engines to determine content quality evaluation.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines use brand reputation and image to assess the quality of your site and how trustworthy it must be for شراء مشتركين يوتيوب their ranking algorithms. Apart from boosting the quality of your content Social media can also increase brand recognition. This is what Google calls co-citation. These co-citations are built through social media to improve Google's credibility and aid in the search engine's branded searches.

5) Social Indexing
Search engines have been indexing social media accounts for a few years now which means that they show up in search result pages. This lets your company's brand be displayed in search results for specific queries that aren't limited to your company website. But there's more than that. Tweets on their own from Twitter were once searchable and displayed in the search results. This allowed your website to rank higher in the search results. It was temporary, however it ended and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.