5 Reasons Why Social Media Is Important For SEO

What exactly does social media have to have to do with SEO? At MWI, we get these questions frequently from our potential and current clients. Social media is rapidly expanding channel of marketing that many businesses have only begun making use of in the last few years. However, it's vital to take advantage of it in particular if you're putting funds into SEO. While the advantages of social media might not be immediately apparent, they are essential for SEO support. From the myriad of reasons you should think about the use of social media in your online strategy There are five main advantages of it for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for some time. A social engagement is when users like, شراء لايكات فيسبوك share or share a tweet about content. The more social engagements your content has, the more social signals it will bring to your site. Social signals are utilized by search engines to rank the content. This is a way for search engines to determine the content that people are most interested in and what their algorithms consider good quality. If something is receiving lots of social engagement it will be immediately identified.

2.) Link Building
Long gone are the days of asking for websites to add links to yours. Google's Panda/Penguin algorithms have compelled SEOs to link build the traditional way: create quality content that is relevant. How do you reach websites that will link to your site, if asking them directly would be thought to be "unnatural"? Social media can help. Social media lets you place your content in front of relevant groups of people who may be attracted to link to it in the event that it is worthy of linking to. These people may also connect your content to their networks which increases the power of your content.

3.) Content amplification
The quality of the content you publish, it won't get much traction without amplification. Email marketing is an excellent way to increase the reach of your the content, but it'll only reach the people in your database of marketing. Social media allows you to reach new audiences with your content. If you publish your content to your followers, they will share it with their own followers If they are satisfied with the content. These people will then share it with their following to increase your reach. Additionally, you will gain relevant traffic through inbound linking as well as social signals and brand recognition and can be used by search engines for content quality evaluation.

content amplification lifecycle

4) Brand Recognition and Signals
Brand image and recognition can tell search engines an awful lot about the overall quality of your website as well as how much it is trusted in its ranking algorithms. In addition to boosting your content, social media also helps to increase awareness of your brand. This is what Google refers to as a co-citation. Building these co-citations through social media can boost the trust Google has in your web page and also assist by bringing in search queries that are branded.

5.) Social Indexing
Since the search engines index social media accounts these profiles are now showing up in search results pages. This allows your business to show up in search results for brand-related queries, which aren't restricted to your website. This gets better. Individual Tweets from Twitter were at one time indexed and displayed in search results too which gave another means to ensure your content's ranking in the search results. That was only temporary for a couple of months until Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.