Five Reasons Why Social Media Is Important For SEO

What do social media have to have to do with SEO? MWI gets the information frequently from clients who are prospective or current. Social media is a fast growing channel for marketing that most businesses have only recently begun to take advantage of over the past few years, however it's very important to leverage in particular if you're putting resources into search engine optimization. The creation and management of social media accounts is crucial to support SEO initiatives, but the benefits may not be immediately obvious. Out of the numerous reasons why you should consider social media as part of your online strategy, here are 5 reasons why it is essential to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for some period of time. Whenever people tweet, like, comment or share a piece of content that is known as a social engagement. Content that has more social engagements is likely to have more social signals. Social signals are utilized by search engines to determine the quality of the content. It's a way to determine what content people find useful over what their automated algorithm decides is good quality. A piece of content could also be indexed instantly whenever it's attracting a significant amount of social interactions.

2.) Link Building
It's long gone of asking for websites to add links to your site. With the advent of Google's Panda and Penguin algorithm SEOs have to build links using the old-fashioned method to create quality content which is relevant to linking. What is the best way to reach websites that are willing to link to your site, if you ask them directly, which would be thought to be "unnatural"? Social media can help. Social media lets you expose your content to appropriate audiences that are willing to link to it should it be worth linking to. They will also share your content with others increasing your influence.

3) Content Amplification
No matter how top-quality your content is, it's unlikely to get much traction without amplification. Marketing via email can be an effective method to increase the reach of your content but it will only be able to reach the people on your list of marketing contacts. It is possible to reach new audiences through social media. If you share your content with your followers, they'll spread it to their own followers If they are satisfied with the content. They will also recommend your content to their followers, increasing the reach of your content. In return, you will gain many relevant visitors, inbound links, social signals , and brand شراء مشتركين يوتيوب awareness - all of which are utilized by search engines to judge the quality of content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines will use your brand's reputation and image to assess the credibility of your website and how trustworthy it must be when they rank it in their algorithms. Aside from amplifying your content social media can also help build brand awareness. Google calls this co-citation. These co-citations can be built through social media to improve Google's trust and assist with the search engine's branded searches.

5.) Social Indexing
Search engines have been indexing the social media pages for some time now so they can now appear in search result pages. This allows your brand to be displayed in search results for branded queries that are not limited to your company website. It's more than that. Individual tweets on Twitter were at one time indexed and displayed in search results as well giving another opportunity to get your content noticed in search. However, it was only temporary it ended and Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.