5 Reasons Why Social Media Is Important For SEO

What can social media provide in terms of SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. Social media is an incredibly growing marketing channel that most businesses have only begun taking advantage of in the past few years, however it's essential to utilize it when you're investing resources in search engine optimization. Although the benefits of social media are not immediately obvious, they are vital for SEO support. Here are five reasons why social media is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for شراء ساعات مشاهدة يوتيوب [enquiry] quite some time. A social engagement is when people like, comment, share, or tweet about content. A piece of content that has more engagements on social media is likely to have more social signals. Search engines look at these social signals and consider it an index of quality when ranking the content. It's a way to measure the quality of content that people are able to use in comparison to what their algorithm determines to be top-quality. If a piece of content has a high amount of social engagement It can be quickly classified.

2.) Link Building
It's been a long time when you could solicit hyperlinks from other sites. Since the introduction of Google's Panda and Penguin algorithms SEOs are now forced to build links the traditional way - create high quality content that is linked-worthy. How do you reach websites which are willing to hyperlink to your website, even if they are thought to be "unnatural"? Social media can help. Social media lets you expose your content to interested audiences who might be willing to share it with others, in the event that it's worth linking to. These people may also be able to share your content with their network, further increasing the influence of your content.

3) Content Amplification
You can write all the high quality content you want however it will not gain much traction without amplification. Sure, email marketing is an excellent way to increase the reach of your content, but it'll only be able to reach people who are in your marketing database. Social media lets you connect with new audiences through your content. When you share your content, those who follow you will spread it to their networks if they find it useful. This will cause them to be able to share it with their followers and increase your reach. You'll also get relevant traffic as well as inbound linking social signals, inbound linking, and brand awareness These can be used by search engines to make to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines can use brand image and recognition to judge the quality of your site and how trustworthy it must be when they rank it in their algorithms. Apart from boosting the quality of your content social media can also help build brand awareness. Google refers to this as co-citation. Building these co-citations through social media can help increase the trust Google has in your site, as well as aiding with branded search queries.

5.) Social Indexing
Search engines have been indexing social media accounts since a while, which means they now show up in the search results pages. This allows your company to be displayed in search results for your branded search queries , which is more than just your company website. But it gets even better than that. Individual tweets from Twitter could be indexed and were displayed in the search results. This enabled your content to be more prominent in search. That was only temporary for a couple of months before Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.