Five Reasons Why Social Media Is Important For SEO

What do social media have to in relation to SEO? At MWI we hear these questions frequently from our current and prospective clients. While social media has been an increasing marketing channel in recent years, most businesses have yet to profit from it. This is especially important when you're investing in SEO. Creating and managing social media accounts are crucial to support SEO efforts, though the benefits of social media aren't always obvious. Here are five reasons why social media is essential for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines use online conversations in their algorithm for ranking. A social engagement is when people comment, like on, share or tweet about a piece of content. Content with more social engagements will have more social signals. These social signals are used by search engines to rank the content. It's a way of evaluating the content that people consider useful over what their algorithm determines to be of high quality. A piece of content can be immediately indexed when it's getting a lot of engagement on social media.

2) Link Building
The days of soliciting websites to link to yours. Google's Panda/Penguin algorithms have forced SEOs to linkbuild by using the traditional method of creating high-quality content that is relevant. How do you reach websites that are willing to link to your content, when the request is considered "unnatural"? Social media is your answer. Social media allows you to publish your content to interested audiences who might be willing to link to your content, should it be worth linking to. They will also connect your content to their friends and increase the reach of your content.

3) Content Amplification
You can create all the good-quality content that you wish to, but it won't gain an enormous amount of attention without amplification. Email marketing is an excellent method of amplifying content but it will only get to those on your marketing list. Social media enables you to expand your reach with your content. If you send your content out to your followers, they'll spread it to their own followers in the event that they find it helpful. The people who share it will recommend your content to their followers, thereby increasing your reach. You'll also get relevant traffic through inbound linking social signals, inbound linking, and شراء ساعات مشاهدة يوتيوب brand recognition, all of which can be used by search engines to determine content quality determination.

content amplification lifecycle

4.) Brand Recognition and Signals
The brand's identity and reputation can tell search engines an awful lot about the overall quality of your site and how much it should be believed to be in its ranking algorithms. Alongside boosting your content Social media can also increase brand recognition. This is what Google calls co-citation. The creation of these co-citations via social media will help improve the trust Google has in your web page and also assist by using branded search terms.

5) Social Indexing
Search engines have been indexing social media profiles for a number of years now so they can now appear on search result pages. This allows your brand to be listed in search results on specific queries that aren't restricted to your website. It's even more effective. Individual tweets from Twitter were once searchable and displayed in the search results. This allowed your website to rank higher on the results of a search. It was only temporary for a few months until Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.