5 Reasons Why Social Media Is Important For SEO

What exactly does social media have to do with SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. Social media is an incredibly growing channel for marketing that most companies have only just begun using in the past couple of years, yet it's very important to leverage particularly if you're investing funds into search engine optimization. Creating and managing social media accounts are extremely important for supporting SEO efforts, though their benefits aren't immediately apparent. Here are five reasons social media is vital to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for some period of time. Social engagement occurs the time when people share, like, comment or share a tweet on a piece of content. A piece of content that has more engagements on social media will have more social signals. Search engines evaluate these signals from social media, and use it as a quality factor when ranking the content. This is a method for search engines to identify the most popular content and also what they consider to be high-quality. If something receives lots of social shares, it can be instantly classified.

2) Link Building
The days of soliciting websites to add links to your site. Since the introduction of Google's Panda and Penguin algorithms SEOs must do link building the traditional way to create quality content that is link-worthy. How do you reach websites which are willing to hyperlink to your site, if asking them directly would be considered "unnatural"? Social media is your solution. Social media lets you present your content in front of relevant audiences that may be in a position to influence them to link to your content when it's worthy of linking to. People who share your content with their friends, further increasing the influence of your content.

3.) Content amplification
You can create all the excellent content you'd like to however, زيادة مشاهدات اليوتيوب it will not get much traction without amplification. Sure, email marketing can be an excellent way to increase the reach of your the content, but it'll only reach the people in your marketing database. Social media can help you reach new audiences with your content. If you share your content with your followers, they'll spread it to their own followers in the event that they find it helpful. Then those people will also share it with their friends to increase your reach. You'll also get relevant traffic and inbound links, social signals, and brand recognition, all of which can be used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4) Brand Communication and Awareness
Search engines use brand reputation and image to assess the credibility of your website and how trustworthy it must be in their ranking algorithms. Social media helps to build brand awareness and increases the quality of the quality of your content. Google calls this co-citation. The creation of these co-citations via social media can improve Google's trust and confidence in your website as well as helping with branded search queries.

5.) Social Indexing
Search engines have been indexing the social media pages for a few years now, which means they now show up in the search results pages. This allows your business to appear in search results for brand-related queries, which aren't exclusive to your site. This gets better. Tweets on their own from Twitter were once indexed and included in search results. This allowed your site to rank higher in the search results. It was temporary, however it was a short-term solution, and Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.