Five Reasons Social Media Is Important For SEO

What the heck does social media have to have to do with SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is a fast growing channel for marketing that most businesses have only begun making use of in the last few years, but it's crucial to make use of in particular if you're putting funds into SEO. The creation and management of social media accounts are extremely important for supporting SEO efforts, though the benefits of social media aren't always apparent. Here are five reasons social media is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for a long years now. Social engagements occur when people comment, like or share tweets on a piece of content. Content that has more social engagements is likely to have more social signals. These social signals are used by search engines to rank content. This allows search engines to identify the content that people are most interested in and what algorithm they believe to be as high-quality. If the content you're looking at has a high amount of engagement on social media It can be quickly indexed.

2.) Link Building
It's long gone from the time when you could make a request for hyperlinks from other sites. Google's Panda/Penguin algorithms have forced SEOs to build links the traditional way: create good quality content that is pertinent. But how do you reach sites who are willing to link to your content , if you ask them directly, which is an "unnatural" link building method? Social media is the solution. Social media can help you place your content in front of people who are interested and could be influenced to link to it when it's worthy of linking to. These users will then spread your content among others increasing your influence.

3) Amplification of content
It doesn't matter how good your content is, it's not going to be popular in the absence of amplifying it. Email marketing is a great way to amplify content, but it'll only reach the people in your database of marketing. You can also reach new audiences via social media. If you publish your content to your followers, they will spread it to their own followers if they find it helpful. These people will then promote your content to their followers, which will increase your reach. In return, you will gain many relevant visitors including inbound links, social signals , and brand awareness All of these are utilized by search engines to judge content quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand identity and awareness can inform search engines many things about the quality of your website and the extent to which it can be believed to be in its ranking algorithms. Apart from boosting the quality of your content social media also aids in to increase awareness of your brand. Google refers to this as co-citation. The creation of these co-citations via social media can boost Google's trust and confidence in your website , and will also help with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media sites since a while which means that they show up in the search results pages. This lets your brand appear in search results that include branded search queries , which is more than just your company website. It's more than that. Individual tweets from Twitter were initially indexed and شراء متابعين تويتر (just click the up coming internet page) included in search results too providing another method to get your content noticed in search. That was only temporary for a few months until Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.