5 Reasons Why Social Media Is Essential For SEO

What does social media have to do with SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. While social media has been a growing channel for marketing in recent times, many companies have not yet started to benefit from the potential of it. This is especially true when you're investing in SEO. Although the benefits of social media may not seem immediately apparent, they're essential for SEO help. Here are five reasons social media is crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for some time now. Whenever people tweet, like or comment on the content, this is called a social engagement. Content that has the highest number of social engagements will have more social signals. Search engines analyze these social signals and use it as an index of quality when ranking content. It's a way to measure the quality of content that people are able to use in comparison to what their algorithm decides is of good quality. If the content you're looking at is receiving lots of engagement on social media it will be immediately identified.

2) Link Building
It's been a long moment when you could simply get hyperlinks from other sites. Since the introduction of Google's Panda and Penguin algorithm SEOs must build links the old fashioned way by creating high-quality content that is linked-worthy. How do you reach out to websites which are willing to hyperlink to your content, if they are thought to be "unnatural"? Social media is the answer. Social media enables you to place your content in front of people who are interested and could be convinced to link to it when it's worthy of linking to. People who share your content with others and increase your reach.

3) Content Amplification
No matter how top-quality the content you publish, it's not going to gain traction until you amplify it. Sure, email marketing is a great way to amplify the content, but it'll only reach people within your database of marketing. Social media allows you to increase the reach of your content. After you have shared your content, your followers will share it with their following when they are satisfied with the content. This will cause them to be able to share it with their followers and increase your reach. You'll also get relevant traffic, inbound linking social signals, as well as brand awareness All of which are used by search engines to make assessment of quality.

content amplification lifecycle

4.) Brand Awareness and Signals
The brand's identity and reputation can inform search engines an awful lot about the overall quality of your site's content and how much it is trusted in its ranking algorithms. Social media can help build brand awareness and increases the quality of the quality of your content. This is what Google calls a co-citation. These co-citations are built by using social media to boost Google's credibility and aid in branded searches.

5.) Social Indexing
Search engines have been indexing social media profiles for some time now which means that they appear in the search results pages. This allows your business to be displayed in search results for branded queries that are not limited to your company website. This is even more effective. Tweets that were individual from Twitter could be indexed and displayed in search results. This enabled your content to rank higher in the search results. The program was only temporary, however, and Google shut it down after few months. Google will once again show tweets in search results, شراء متابعين تيك توك (this website) so it's important to leverage it for getting your content ranked.