Five Reasons Social Media Is Important For SEO

What does social media provide in terms of SEO? At MWI, we get lots of questions from our potential and current clients. Social media is a rapidly expanding channel of marketing that many businesses have only recently begun to take advantage of over the past few years, however it's vital to take advantage of it - especially if you're investing resources into SEO. While the benefits of using social media may not be immediately apparent, they're crucial to SEO aid. Below are five reasons why social media is crucial for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for quite some time now. When people tweet, like, comment or share an article that is known as a social engagement. The more social interactions a piece of content has, the more social signals you build to your website. These social signals are used by search engines to determine the quality of content. It's a method of determining what content is popular with users over what their automated algorithm decides is of good quality. If an article receives a lot of social engagement It can be quickly indexed.

2) Link Building
It's been a long time that you could go out and ask for hyperlinks from other sites. Google's Panda/Penguin algorithms have forced SEOs to build links in by using the traditional method of creating top-quality content that's relevant. How do you reach out to websites which are willing to hyperlink to your website, even if you ask them directly, which would be considered "unnatural"? Social media is the answer. Social media allows you to publish your content to appropriate audiences that are willing to link to it, شراء متابعين تويتر when it's worthy of linking to. These users will then spread your content among others and increase your reach.

3) Content Amplification
You could create any top-quality content you like but it's not going to gain much traction without amplification. Email marketing is an excellent method of amplifying content but it will only get to those on your marketing list. You can reach new audiences via social media. If you post your content to your followers, they will be sure to share it with their own followings when they find it useful. These people will then promote your content to their followers, which will increase your reach. You will also gain relevant traffic, inbound linking social signals, as well as brand recognition, all of which can be used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4) Brand Communication and Awareness
Brand image and recognition can inform search engines many things about the quality of your website as well as the extent to which it can be believed to be in its ranking algorithms. Alongside boosting your content social media also aids in build brand awareness. This is what Google calls co-citation. Building these co-citations using social media can improve Google's trust in your company website as well as helping with branded search queries.

5.) Social Indexing
Search engines have been indexing social media profiles since a while which means that they show up in the search results pages. This allows your company to be displayed in search results that include branded search queries on more than just your company website. But it gets even better than that. Individual tweets from Twitter were at one time indexed and displayed in search results as well providing another method for your content to rank in search. It was temporary, however it ended and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.