Five Reasons Social Media Is Important For SEO

What does social media have to offer SEO? At MWI, we get many of these inquiries from potential and current clients. Although social media has been an increasing channel for marketing in recent times, many firms haven't yet begun to profit from it. This is crucial for companies that are investing in SEO. Setting up and managing social media accounts is important to assist in SEO efforts, even though the benefits of social media aren't always evident. Of the many reasons you should think about social media as a part of your online strategy Here are five reasons why it is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for quite some time now. If people tweet, شراء متابعين تويتر share, like or comment on the content they like, this is called a social engagement. A piece of content with more social engagements will have more social signals. These social signals are used by search engines to rank the content. This is a method for search engines to identify the most popular content and what their algorithms consider top-quality. Content can also be indexed instantly if it's receiving a lot of social engagement.

2) Link Building
It's past the time when you could get hyperlinks from other sites. In the wake of Google's Panda and Penguin algorithms SEOs have to do link building the traditional way - create high quality content that is worthy of linking. But how do you reach sites who are willing to link to your site if asking them directly is considered an "unnatural" link building technique? Social media is your answer. Social media lets you expose your content to interested audiences who might be willing to link to it, should it be worth linking to. They will also be able to share your content with other people and increase your reach.

3.) Amplification of content
The quality of your content is, it won't achieve much success unless you amplify it. Email marketing can be great method to boost content but it's only going to reach people in your list of marketing contacts. You can reach new audiences through social media. If you share your content with your followers, they will spread it to their own followings in the event that they find it helpful. They will then spread the word to their networks to increase your reach. In return, you gain lots of relevant traffic and inbound links, as well as social signals , and brand awareness - all of which are used by search engines to judge the quality of your content.

content amplification lifecycle

4) Brand Recognition and Signals
Search engines use brand identity and awareness to determine the credibility of your website and how trustworthy it must be within their ranking algorithms. Social media helps to build brand awareness and increases the quality of the content you publish. Google calls this co-citation. These co-citations are built via social media in order to increase Google's trust as well as aid with branded searches.

5) Social Indexing
Search engines have been indexing social media sites for a number of years now, which means they now appear in search result pages. This allows your business to appear in search results for your branded searches on more than the site of your business. This is even more effective. Individual Tweets from Twitter were initially indexed and included in search results as well - enabling another way to get your content noticed in search. That was only temporary for a couple of months, until Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.