Five Reasons Why Social Media Is Important For SEO

What do social media platforms have to offer SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. While social media has become a growing channel for marketing in recent years, most companies have not yet started to benefit from it. This is crucial if you are investing in SEO. Although the benefits of social media may not seem immediately obvious, they are essential for SEO aid. Here are five benefits of social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for a long time. Social engagements occur when people like, comment or share a tweet about content. A piece of content that has the highest number of social engagements will have more social signals. Search engines evaluate these social signals, and use it as an indicator of quality when ranking the content. This is a way for search engines to determine what people find most useful and also what they consider to be top-quality. A piece of content can be instantly indexed in the event that it's receiving lots of social engagement.

2) Link Building
It is long past the period when you could just go out and ask for links from other websites. Google's Panda/Penguin algorithms have compelled SEOs to build links in using the old method: make top-quality content that's relevant. How do you get in touch with websites willing to link to your content if they are not directly approached as an "unnatural" practice for building links? Social media can help. Social media can help you expose your content to of the right people, who could be in a position to influence them to link to your content should it be worthy of linking to. Those people will also connect your content to their networks, زيادة مشاهدات اليوتيوب further increasing the influence of your content.

3) Content Amplification
You can write all the good-quality content that you wish to however it will not gain an enormous amount of attention without amplification. Sure, email marketing is an effective way to boost the content, but it'll only reach those in your marketing database. The possibility of reaching new audiences is via social media. Once you share your content, your following will share it with their following should they find it valuable. Then those people will also share it with their friends to increase your reach. In return, you will gain an abundance of relevant traffic, inbound links, social signals and brand awareness - all of which are utilized by search engines to assess the quality of content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines use brand identity and awareness to determine the credibility of your website and how trustworthy it should be in their ranking algorithms. Alongside boosting your content social media also aids in build brand awareness. Google refers to this as co-citation. Building these co-citations through social media can help increase Google's trust in your company website , and will also help by using branded search terms.

5.) Social Indexing
Search engines have been indexing social media sites for a few years now, which means they now show up in results pages for search engines. This enables your brand to appear in search results that include branded searches on more than only your website. However, it's even more than that. Tweets that were individual from Twitter were once indexed and were displayed in the search results. This allowed your content to rank higher on searches. It was only for a short time, however, and Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.