5 Reasons Social Media Is Crucial For SEO

What the heck does social media have to have to do with SEO? At MWI we hear this a lot from potential and current clients. Social media is a fast expanding marketing channel that many businesses have only begun to take advantage of over the past couple of years, yet it's essential to utilize it in particular if you're putting resources in SEO. Making and managing social media accounts is extremely important for supporting SEO efforts, even though the benefits of social media aren't always apparent. Below are five reasons why social media is vital to SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online conversations in their ranking algorithms. When people share content via Twitter, Facebook, comment or share an article, this is called a social engagement. The more the number of social interactions that a piece content has, the more social signals you send to your website. Search engines measure these social signals, and then use them as a quality factor when ranking the content. This allows search engines to decide what people find most useful and what algorithm they believe to be as high-quality. If an article receives a lot of engagement on social media It can be quickly identified.

2) Link Building
It's been a long period when you could just go out and ask for hyperlinks from other sites. In the wake of Google's Panda and Penguin algorithm, SEOs are forced to build links using the old-fashioned method by creating high-quality content that is worthy of linking. How do you get in touch with websites willing to link to your website if you ask them directly, which is an "unnatural" practice for building links? Social media can help. Social media lets you publish your content to people who are willing to link to it when it's worthy of linking to. People who be able to share your content with their friends which increases the power of your content.

3.) Content amplification
You could create any excellent content you'd like to, but it won't gain significant traction without the aid of amplification. Email marketing can be an excellent method of amplifying the content you create, but it won't get to those on your list of marketing contacts. You can also reach new audiences via social media. If you share your content, your followers will also connect with their friends should they find it valuable. Then those people will share it with their following to increase your reach. In return, شراء ساعات مشاهدة يوتيوب (head to the socialwb.com site) you earn a lot of relevant traffic, inbound links, social signals and brand awareness All of these are used by search engines in determining the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand image and recognition can tell search engines many things about the quality of your website as well as how much it is believed to be in its ranking algorithms. In addition to boosting your content Social media can also build brand awareness. Google calls this co-citation. Building these co-citations using social media can boost Google's trust in your company website , and will also help by using branded search terms.

5.) Social Indexing
Search engines have been indexing the social media pages since a while which means that they appear on search result pages. This allows your company to appear in search results for branded search queries , which is more than just your own website. But there's more than that. Individual Tweets from Twitter were previously indexed and appeared in search results as well giving another opportunity to get your content noticed in search. It was only temporary for a few months, until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.