5 Reasons Why Social Media Is Important For SEO

What can social media have to offer SEO? At MWI we hear these questions frequently from our the current and potential clients. Social media is an incredibly growing channel for marketing that most companies have only started to take advantage of over the last few years, but it's vital to take advantage of it when you're investing funds into search engine optimization. The creation and management of social media accounts are extremely important to assist in SEO efforts, although the benefits are not immediately obvious. Below are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines use online conversations in their ranking algorithms. When people tweet, like or comment on a piece of content This is referred to as social engagement. Content that has more engagements on social media will show higher social signals. Search engines analyze these social signals, and consider it an element of quality when evaluating the content. It's a way of evaluating what content is popular with users over what their automated algorithm decides is good quality. A piece of content could be immediately indexed in the event that it's receiving lots of social engagement.

2.) Link Building
It's long gone of asking for websites to link to your site. With the advent of Google's Panda and Penguin algorithms SEOs are now forced to do link building the old fashioned way and create content of high-quality that is link-worthy. What is the best way to reach websites who are willing to link to your content, when asking them directly would be considered "unnatural"? Social media is the solution. Social media allows you to place your content in front of relevant audiences that may be influenced to link to it should it be worthy of linking to. These people will share your content with others and boost your authority.

3.) Amplification of content
It doesn't matter how high-quality the content you publish, شراء ساعات مشاهدة يوتيوب (socialwb.com) it won't gain traction unless you amplify it. Email marketing can be an effective method to increase the reach of your content but it will only reach people in your list of marketing contacts. You can also reach new audiences through social media. If you share your content with your followers, they'll spread it to their own followings in the event that they find it helpful. This will cause them to be able to share it with their followers to increase your reach. In return, you earn an abundance of relevant traffic including inbound links, social signals , and brand awareness All of which are utilized by search engines to determine content quality.

content amplification lifecycle

4) Brand Recognition and Signals
Brand identity and awareness can inform search engines much about the credibility of your site's content and the degree to which it should be believed to be in its ranking algorithms. Social media helps to build brand recognition and boosts the visibility of the content you publish. Google refers to this as co-citation. Building these co-citations through social media can boost Google's trust and confidence in your website , and will also help by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media sites for some time now and this means that they appear in the search results pages. This allows your business to appear in search results for your branded searches on more than just your own website. However, it's even more than that. Individual tweets from Twitter were at one time indexed and displayed in search results too providing another method to ensure your content's ranking in the search results. It was only for a short time, however it was a short-term solution, and Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.