5 Reasons Why Social Media Is Important For SEO

What does social media have to offer SEO? At MWI, we get these questions frequently from our potential and current clients. While social media has become an increasing marketing channel in recent times, many companies have not yet started to make use of the potential of it. This is particularly important for companies that are investing in SEO. While the benefits of using social media may not seem immediately apparent, they are essential for SEO aid. Of the many reasons why you should consider the use of social media in your strategy for online, here are 5 reasons why it's crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations in their algorithm for ranking for some period of time. If people tweet, share, like or comment on a piece of content that is known as a social engagement. The more social engagements your content is able to get, the more social signals you send to your site. Search engines measure these social signals, and then use them as an element of quality when evaluating the content. This allows search engines to determine the content that people are most interested in and also what they consider to be top-quality. Content can be immediately indexed if it's receiving a lot of social interaction.

2) Link Building
It's long gone of going out and asking for websites to link to your site. Google's Panda/Penguin algorithm has forced SEOs to build links by using the traditional method of creating high-quality content that is relevant. What is the best way to reach websites that will link to your content, if they are considered "unnatural"? Social media is the way to go. Social media lets you present your content in front of people who are interested and could be attracted to link to it in the event that it is worthy of linking to. These people will spread your content among others and increase your reach.

3.) Amplification of content
You can create all the top-quality content you like but it's not going to gain much traction without amplification. Yes, email marketing is a great way to amplify content, but it'll only reach those in your database of marketing. You can also reach new audiences through social media. If you share your content with your followers, they will also share it with their personal followings in the event that they find it helpful. These people will then be able to share it with their followers which will increase the reach of your content. As a result, you get many relevant visitors and inbound links, as well as brand recognition and social signals All of which are used by search engines to determine the quality of your content.

content amplification lifecycle

4.) Brand Recognition and Signals
Search engines will use your brand's identity and awareness to determine the quality of your site and how trustworthy it needs to be within their ranking algorithms. Alongside boosting your content social media also aids in create brand awareness. Google refers to this as co-citation. Building these co-citations using social media will help improve the trust Google has in your site, as well as aiding with branded search queries.

5.) Social Indexing
Since search engines index social media profiles which means they show on search results pages. This lets your brand alexa ترتيب المواقع show up in search results for branded search queries on more than just your own website. It gets even more effective. Individual tweets from Twitter were initially indexed and included in search results, too giving another opportunity for your content to rank in search. It was only temporary for alexa ترتيب المواقع a few months before Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.