5 Reasons Why Social Media Is Important For SEO

What do social media platforms provide in terms of SEO? MWI receives the information frequently from current and prospective clients. Social media is rapidly growing channel for marketing that most companies have only started to take advantage of over the last few years. However, it's vital to take advantage of it when you're investing resources into SEO. While the advantages of social media may not be immediately apparent, they're crucial to SEO aid. Below are five reasons why social media is crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online conversation as part of their algorithm for ranking. A social engagement is when people comment, like on, share or tweet about a piece of content. Content that has more engagements on social media will have more social signals. Search engines analyze these social signals, and use them as a quality factor when ranking the content. It's a way to measure what content people find useful and what their algorithm determines to be of high quality. Content can be quickly indexed when it's getting a lot of social engagement.

2.) Link Building
It's been a long time when you could get hyperlinks from other sites. With the emergence of Google's Panda and Penguin algorithms SEOs must build links the old fashioned way - create high quality content that is link-worthy. How can you get your content to websites who are willing to link to your content, if they are considered "unnatural"? Social media is the answer. Social media allows you to post your content and share it with appropriate audiences that are willing to link to your content, should it be worth linking to. They will also connect your content to their networks and increase the reach of your content.

3.) Content Amplification
You can make all the top-quality content you like but it's not going to gain significant traction without the aid of amplification. Sure, email marketing can be an effective way to boost the content, but it'll only reach the people in your database of marketing. Social media enables you to reach new audiences with your content. If you share your content, your following will also connect with their friends if they find it useful. The people who share it will share your content with their followers, which will increase your reach. Additionally, you will gain relevant traffic through inbound linking as well as social signals and brand شراء متابعين تويتر recognition All of which can be used by search engines to determine content quality determination.

content amplification lifecycle

4) Brand Communication and Awareness
Brand identity and awareness can inform search engines an awful lot about the overall quality of your site and the degree to which it should be believed to be in its ranking algorithms. Social media helps to build brand awareness and amplifies the quality of your content. This is what Google refers to as co-citation. Building these co-citations through social media can help increase the trust Google has in your web page and also assist with branded search queries.

5.) Social Indexing
Since the search engines index social media accounts these profiles are now showing on search results pages. This lets your company's brand appear in search results for search queries that are branded and not only restricted to your business's website. It's even more effective. Tweets on their own from Twitter were once searchable and displayed in the search results. This allowed your content to be ranked higher in the search results. However, it was only temporary it ended and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.