5 Reasons Why Social Media Is Important For SEO

What do social media have to in relation to SEO? MWI receives this kind of information frequently from current and prospective clients. While social media has been an increasing channel for marketing in recent years, the majority of companies have not yet started to benefit from it. This is especially important when you're investing in SEO. Creating and alexa ترتيب المواقع (reference) managing social media accounts are crucial to support SEO efforts, even though the benefits may not be immediately obvious. Below are five reasons why social media is crucial for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for quite some time. Social engagements occur when people comment, like or share a tweet about content. The more social engagements a piece of content gets, the greater social signals you send to your website. Social signals are utilized by search engines to determine the quality of the content. This allows search engines to determine the content that people are most interested in and also what they consider to be as high-quality. If an article receives lots of engagement on social media the content can be indexed.

2.) Link Building
The days of asking for websites to link to yours. With the advent of Google's Panda and Penguin algorithms SEOs have to do link building by hand to create quality content which is relevant to linking. How do you reach websites which are willing to hyperlink to your website, even if they are thought to be "unnatural"? Social media is the answer. Social media allows you to share your content with appropriate audiences that are willing to share it with others, when it's worthy of linking to. People who be able to share your content with other people increasing your influence.

3) Content Amplification
It doesn't matter how good your content is, it's unlikely to gain traction without amplification. Marketing via email can be great method to boost the content you create, but it won't reach those in your list of marketing contacts. You can also reach new audiences through social media. After you have shared your content, your following will also share it with their following if they find it useful. The people who share it will share your content with their followers, thereby increasing your reach. You will also gain relevant traffic and inbound links social signals, alexa ترتيب المواقع as well as brand awareness and can be utilized by search engines to determine content quality evaluation.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines use brand reputation and image to assess the quality of your site and how trustworthy it must be for their ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of the content you publish. Google refers to this as co-citation. The creation of these co-citations via social media can boost Google's trust in your company website as well as helping by using branded search terms.

5.) Social Indexing
Search engines have been indexing the social media pages for some time now, which means they now appear in results pages for search engines. This allows your business to appear on search results when you type in branded search queries that are not limited to just your company website. This gets better. Individual tweets on Twitter were at one time indexed and displayed in search results as well which gave another means to get your content noticed in search. It was only temporary for a few months, until Google took the decision to end it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.