5 Reasons Why Social Media Is Important For SEO

What do social media have to in relation to SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Social media is a rapidly growing channel for marketing that most businesses have only recently begun taking advantage of in the last few years, however it's essential to utilize it when you're investing resources into search engine optimization. While the advantages of social media may not seem immediately apparent, they are crucial for SEO help. Below are five reasons why social media is vital to SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines utilize online conversation as part of their algorithm for ranking. When people share content via Twitter, Facebook or comment on an article that is known as a social engagement. Content that has more social engagements is likely to have more social signals. Social signals are utilized by search engines to rank content. This is a way for search engines to determine the content that people are most interested in and what algorithm they believe to be high-quality. Content can also be indexed instantly when it's getting a lot of social interactions.

2) Link Building
The days of going out and asking for websites to add links to yours. In the wake of Google's Panda and Penguin algorithms SEOs must perform link building in the old fashioned way by creating high-quality content which is relevant to linking. How do you get in touch with sites that would be willing to link to your site if they are not directly approached as an "unnatural" practice for building links? Social media is the way to go. Social media allows you to publish your content to interested audiences who might be willing to link to it, when it's worthy of linking to. They will also share your content with others, شراء مشتركين يوتيوب (made my day) increasing your influence.

3) Content Amplification
The quality of the content you publish, it will not achieve much success without amplification. Sure, email marketing can be an excellent method to amplify content, but it can only reach those in your marketing database. Social media enables you to expand your reach with your content. When you share your content, the people who follow you will be able to share it with their followers if they find it useful. The people who share it will share your content with their followers, increasing the reach of your content. In return, you earn an abundance of relevant traffic and inbound links, as well as brand recognition and social signals All of these are used by search engines to judge the quality of your content.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Brand recognition and brand identity can tell search engines an awful lot about the overall quality of your website as well as how much it should be respected in their ranking algorithms. Social media can help build brand awareness and increases the quality of your content. This is what Google calls co-citation. These co-citations are built via social media in order to increase Google's trust as well as aid with the search engine's branded searches.

5.) Social Indexing
Search engines have been indexing the social media pages for a number of years now and this means that they appear in results pages for search engines. This allows your business to be listed in search results on brand-related queries, which aren't only restricted to your business's website. But there's more than that. Tweets on their own from Twitter were once indexable and were displayed in the search results. This allowed your website to rank higher on searches. The program was only temporary, however it ended and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.