Five Reasons Why Social Media Is Essential For SEO

What do social media have to do with SEO? At MWI we hear many of these inquiries from current and prospective clients. While social media has been an increasing channel for marketing in recent years, the majority of companies haven't yet begun to make use of it. This is especially important when you're investing in search engine optimization. While the benefits of social media may not be immediately obvious, they are crucial to SEO help. Here are five reasons why social media is crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online dialogue in their algorithm for ranking. When people share content via Twitter, Facebook or comment on an article, this is called a social engagement. A piece of content that has more social engagements will be able to show more social signals. Search engines evaluate the social signals they receive, and use it as an indicator of quality when ranking content. It's a way of evaluating the content that people consider useful over what their automated algorithm determines to be good quality. If something is receiving lots of social interaction It can be quickly identified.

2.) Link Building
It's long gone of going out and soliciting websites to add links to your site. Google's Panda/Penguin algorithms are forcing SEOs to build links in using the old method: make top-quality content that's relevant. How do you get in touch with sites that would be willing to link to your content , if asking them directly is considered an "unnatural" practice for building links? Social media is the solution. Social media allows you to share your content with relevant audiences who may be willing to link to it, when it's worthy of linking to. Those people will also share your content with their networks and increase the reach of your content.

3.) Content Amplification
It doesn't matter how high-quality your content is, it won't achieve much success without amplification. Yes, email marketing is an excellent way to increase the reach of your content, but it will only reach people within your database of marketing. It is possible to reach new audiences via social media. After you have shared your content, your followers will also share it with their following if they find it useful. They will then share it with their following which will increase the reach of your content. In return, you earn an abundance of relevant traffic such as inbound links, brand recognition and social signals All of which are utilized by search engines to judge the quality of content.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines can use brand name and reputation to determine the credibility of your website and how trustworthy it should be for their ranking algorithms. In addition to boosting your content Social media can also create brand awareness. This is what Google calls a co-citation. Co-citations can be created by using social media to boost Google's trust and assist with the search engine's branded searches.

5) Social Indexing
Search engines have been indexing social media accounts for a number of years now, which means they now show up in search result pages. This allows your business to show up in search results for brand-related queries, which aren't limited to your company website. But it gets even better than that. Individual tweets from Twitter were previously indexed and appeared in search results too which gave another means for alexa ترتيب المواقع your content to rank in the search results. It was only for a short time, alexa ترتيب المواقع however, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.