Five Reasons Why Social Media Is Important For SEO

What exactly does social media have to do with SEO? At MWI, we get lots of questions from our potential and current clients. Social media is a rapidly growing channel for marketing that most businesses have only begun using in the last few years, however it's essential to utilize it when you're investing resources into SEO. The creation and management of social media accounts are extremely crucial to support SEO efforts, though the benefits are not immediately apparent. Below are five reasons why social media is vital to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for some years now. A social engagement is when users like, share or share a tweet about a piece of content. The more social engagements a piece of content receives, the more social signals you send to your website. These social signals are used by search engines to determine the quality of content. This is a method for search engines to know the content that people are most interested in and also what they consider to be top-quality. The content you've created can be quickly indexed in the event that it's receiving lots of social engagement.

2.) Link Building
It's long gone of soliciting websites to link to your site. Google's Panda/Penguin algorithms are forcing SEOs to link build using the old method: make high-quality content that is relevant. How do you get in touch with sites who are willing to link to your content if asking them directly is thought to be an "unnatural" practice for building links? Social media is the answer. Social media lets you publish your content to interested audiences who might be willing to share it with others, if it is worth linking to. People who be able to share your content with other people and boost your authority.

3.) The amplifying of content
You can write all the excellent content you'd like to however, it will not get an enormous amount of attention without amplification. Email marketing can be a great way of amplifying content but it will only be able to reach the people on your list of marketing contacts. It is possible to reach new audiences through social media. When you share your content, your followers will also spread it to their networks in the event that they find it helpful. These people will then also share it with their friends and increase your reach. Additionally, you will gain relevant traffic and inbound links social signals, as well as brand recognition and can be used by search engines to make to determine the quality of your content.

content amplification lifecycle

4.) Brand Communication and Awareness
Brand identity and شراء لايكات فيسبوك awareness can inform search engines an awful lot about the overall quality of your site and the extent to which it can be trusted in its ranking algorithms. Aside from amplifying your content social media can also help create brand awareness. This is what Google calls a co-citation. Building these co-citations through social media will help improve Google's trust and confidence in your site, as well as aiding by using branded search terms.

5) Social Indexing
Since search engines index social media profiles which means they show up in search results pages. This allows your business to show up in search results that include branded search queries that are not limited to only your website. But it gets even better than that. Individual tweets on Twitter were at one time indexed and displayed in search results, too giving another opportunity to get your content noticed in the search results. It was only temporary for a few months before Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for شراء لايكات فيسبوك getting your content ranked.